On September 28, 2012, the first China International Press and Publication Technology and Equipment Expo, which lasted for three days, will end in Tianjin. This is the first session of this kind of exhibition. It is normal that there are some shortcomings in terms of organization and popularity. For exhibitors, especially exhibitors in the field of printing and manufacturing, the participation in the exhibition is facing a situation of unpopularity. The complaint is also normal. But after complaining, it is more necessary for printing manufacturers to seriously reflect on their future development.
The first China International Press and Publication Technology and Equipment Expo is actually divided into three parts. The first is the printing equipment and equipment exhibition, the second is the printing company's display, and the third is the digital media technology and equipment exhibition that has nothing to do with printing. This exhibition uses a total of 4 exhibition halls of the Tianjin Meijiang Convention and Exhibition Center, of which the N3 hall is a corridor. In fact, the total exhibition area is only equivalent to 3 and a half halls; among these, traditional printing equipment and equipment use 1 hall. Digital printing uses half of the halls, printing companies use one hall, and digital media technology uses one hall.
The most concentrated visit time of this exhibition was on the first day of the first day of the exhibition. After that, the number of visitors decreased, and many acquaintances of the participating companies started to chat together. The complaints from the participating companies were thus generated.
However, I do not know whether the staff of the participating companies are aware that their own customers in the pavilion opposite to their own, as long as they go out, may find potential business opportunities. At the same time, the display of digital publishing technologies and equipment does not seem to be related to printing. In fact, it is inextricably linked with printing, including the application and management of digital assets, etc., both now and in the future. Development is inextricably linked, and among these business opportunities, how many companies have actively explored it?
Many industry professionals in the industry talk about the printing and manufacturing industry, and always emphasize that this industry is very traditional and emphasizes the difficulty of turning around. As a result, when the monochrome offset printing machine did a good job, everyone flocked to work as a monochrome offset press. In Weifang, where domestic small offset printing presses are concentrated, there have been hundreds of large and small offset press manufacturers, even drawings, Spare parts have a complete procurement channel; and when the monochrome machine can not be sold, everyone has a swarm of multi-color machines; now the sale of multi-color small offset presses has also encountered difficulties, and everyone has started to turn The larger offset press market... It is so cyclical that companies are stuck in it and cannot be exiled. Everyone will always kill the dark Red Sea market.
In fact, instead of following the flow like this, it's better to really sink and think carefully about the future direction of the company. What are the advantages of manufacturing companies? It is processing capacity and industrial design ability. If you do not make printing presses or postpress equipment, are these capabilities equally applicable in other fields? We now develop printing presses. Apart from printed books and printed advertisements, can we still find application space in other fields?
Like Shaanxi Beiren and Aerospace Huayang, the service sector of their gravure printing presses has now surpassed the traditional concept of printing for the production of solar thin films; again, for example, Xaar, the application of their inkjet heads in the printing field is now only accounting for A very small part, more is applied in ceramics, LCD, electronics and other fields.
We cannot provide each company with the direction of development, but we can provide an idea for the development of the company. Like the China International Press and Publication Technology and Equipment Expo, although there are not many visitors, can we step out of our own pavilions and go to other pavilions to look at other people's developments? Perhaps the potential business opportunity for your company's future development is there!
The first China International Press and Publication Technology and Equipment Expo is actually divided into three parts. The first is the printing equipment and equipment exhibition, the second is the printing company's display, and the third is the digital media technology and equipment exhibition that has nothing to do with printing. This exhibition uses a total of 4 exhibition halls of the Tianjin Meijiang Convention and Exhibition Center, of which the N3 hall is a corridor. In fact, the total exhibition area is only equivalent to 3 and a half halls; among these, traditional printing equipment and equipment use 1 hall. Digital printing uses half of the halls, printing companies use one hall, and digital media technology uses one hall.
The most concentrated visit time of this exhibition was on the first day of the first day of the exhibition. After that, the number of visitors decreased, and many acquaintances of the participating companies started to chat together. The complaints from the participating companies were thus generated.
However, I do not know whether the staff of the participating companies are aware that their own customers in the pavilion opposite to their own, as long as they go out, may find potential business opportunities. At the same time, the display of digital publishing technologies and equipment does not seem to be related to printing. In fact, it is inextricably linked with printing, including the application and management of digital assets, etc., both now and in the future. Development is inextricably linked, and among these business opportunities, how many companies have actively explored it?
Many industry professionals in the industry talk about the printing and manufacturing industry, and always emphasize that this industry is very traditional and emphasizes the difficulty of turning around. As a result, when the monochrome offset printing machine did a good job, everyone flocked to work as a monochrome offset press. In Weifang, where domestic small offset printing presses are concentrated, there have been hundreds of large and small offset press manufacturers, even drawings, Spare parts have a complete procurement channel; and when the monochrome machine can not be sold, everyone has a swarm of multi-color machines; now the sale of multi-color small offset presses has also encountered difficulties, and everyone has started to turn The larger offset press market... It is so cyclical that companies are stuck in it and cannot be exiled. Everyone will always kill the dark Red Sea market.
In fact, instead of following the flow like this, it's better to really sink and think carefully about the future direction of the company. What are the advantages of manufacturing companies? It is processing capacity and industrial design ability. If you do not make printing presses or postpress equipment, are these capabilities equally applicable in other fields? We now develop printing presses. Apart from printed books and printed advertisements, can we still find application space in other fields?
Like Shaanxi Beiren and Aerospace Huayang, the service sector of their gravure printing presses has now surpassed the traditional concept of printing for the production of solar thin films; again, for example, Xaar, the application of their inkjet heads in the printing field is now only accounting for A very small part, more is applied in ceramics, LCD, electronics and other fields.
We cannot provide each company with the direction of development, but we can provide an idea for the development of the company. Like the China International Press and Publication Technology and Equipment Expo, although there are not many visitors, can we step out of our own pavilions and go to other pavilions to look at other people's developments? Perhaps the potential business opportunity for your company's future development is there!