[Chinese Packaging Network News] As the saying goes, "People rely on clothes to wear Buddhas", good packaging often plays a plus. Food is no exception. Although packaging is promoted and overpacking is advocated today, generous, sophisticated and creative packaging design plays a key role in food marketing. To keep up with the rapid pace of changes in global consumer demand, packaging product manufacturers must always be innovative, then, where will packaging innovation technology go in the future?
Constant changes in consumer habits have prompted advanced technologies to provide packaging companies with sufficient conditions for maintaining innovation. Analyzing and exploring the future development trend of packaging can be seen from the following four aspects.
Traditional style
The London Olympics in 2012, the British Prince William and Kate Middel's wedding ceremony, and the Queen's crown coronation ceremony, all of which made the whole world feel the patriotism and pride of the British people. Subsequently, the British packaging industry has also undergone corresponding changes for this reason. In the design of packaging products, the emphasis on the traditional style and nostalgic design concept is more important because the old brand is more able to reflect the maturity of the United Kingdom.
Ancient-style commodity packaging not only plays an important role in the trend, but also gives people a sense of reliability. Based on this, many brands and commodities can easily get consumers' attention because they know that they can be trusted by the public, and packaging happens to be able to deliver this critical information.
Personal packaging
At present, digital printing and packaging technology is increasingly recognized by the market. Short-term printed matter is emerging in an endless stream. Personalized packaging has become one of the effective tools that brand owners use to attract customers. The world-famous beverage company Coca-Cola has already put it into practical use, and has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved corporate brand influence and gained high recognition from the market. What needs to be emphasized is that Coca-Cola is just the beginning. There are already many brands on the market that have begun to provide consumers with personalized packaging. For example, Absolut Vodka, the use of 4 million unique personalized design of the wine label, making it a favorite of consumers.
Brand suppliers began to increase their influence through the Internet and social media. Consumers' understanding of the term private customization was more profound than before. For example, Heinz ketchup, which is particularly popular on American Facebook and is labelled with personal names, is popular because you can give it to your friends and loved ones as a gift. At the same time, advances in technology have led to more creative product ideas and lower costs. The rise of personalized packaging is a good example of the vitality of the packaging industry.
Packaging
In order to be successful in the market, brand owners need to understand the potential needs of consumers. For example, convenient packaging is suitable for consumers on the road because they do not have time to open large and complex packaging boxes. New and convenient packaging, such as soft flat packaging, can be used to distribute jams to different people. This is a very successful case.
Simple packaging can also be included in the list of cute packaging, the focus of which is the simplicity of opening. In addition, product packaging can also help consumers to identify specific quantification without knowing how much to use, which makes the package look more cute.
creative packaging
For brand owners, the ultimate goal of a good package is to be able to win the attention of consumers on the shelves of supermarkets for the first time, prompting them to make purchases. This is the so-called love at first sight. In order to achieve this goal, brand owners must convey the uniqueness of the product when advertising. Budweiser has been very successful in distinguishing product packaging. The latest beer packaging uses bowtie shapes to capture the eye. The Champagne launched by Tytinge in France was also packaged in bottles of different colors, which eventually became very popular in the market.
The reason why many brands' products can be unique is that they deliver the WYSIWYG concept. Similarly, some liquor brands have chosen to use old-fashioned design concepts to convey reliable signals to consumers. Loyalty, simplicity and cleanliness are all important information brands want to pass to customers.
In addition, consumers are also very concerned about environmental protection, so brand owners also need to reflect the environmental protection of goods on the packaging of goods. Brown materials, neat packaging and simple design fonts can make consumers think of environmental protection.
However, no matter how the packaging design and creativity are inseparable from the improvement of technology. Nowadays, technological innovation has generated a huge boost in the packaging industry. Both Heinz Group and Qiang Brew Beer Co., Ltd. strive to deliver positive energy to consumers on product packaging and soft light when they open the package. Although the packaging industry is trying its best to adopt new technologies, there are still some things that cannot be achieved. For example, it is difficult to distinguish the packaging of goods sold in an online store, and it is always difficult for a courier to distinguish the difference in the delivery of a package. If brands can distinguish between the packaging of sold goods and other e-commerce packages, the results will be very different.
These are all problems faced and solved by future packaging. How should we apply these innovative technologies to specific packaging? It also needs constant exploration in practice.