In 2015, Huawei will select more than 1,000 foreign students to study in China.
"Future Seeds" Spread Social Responsibility
Chinese company Huawei announced in its June 4 sustainable development report that it will select more than 1,000 foreign students to participate in its "Future Seed" social responsibility program in 2015, of which more than 400 students will come from Europe and the number will exceed the sum of years. Experts believe that the project will help Europeans better understand Chinese companies.
For 29-year-old German graduate student Constantine and 20-year-old Belgian undergraduate Bjorn, the recent experience in China made them unforgettable. Through participation in Huawei's "Future Seed" social responsibility program in Europe, they have the opportunity to travel to China for a one-month cultural and professional skills study tour. They told reporters that this trip to China not only changed their views on China, but also affected their career planning. Chinese companies in Europe will become their first choice for employment.
A good opportunity to understand Chinese culture and Chinese companies
When talking about a trip to China three months ago, Constantine will still be thrilled. “For most Europeans, China is very far away from them. Especially for many young people, their understanding of China is very limited. However, this project provides us with a good opportunity to understand Chinese culture and Chinese companies.†Studying in Germany Constantin of Chinese and Asian culture told the reporter.
For Bjoern, a Belgian university student specializing in information technology, being able to receive professional training in a world-renowned communications company is a dream. "I want to understand how the business actually operates and develops products."
After submitting application letters, making application videos, and going through three rounds of screening at Huawei's Western European headquarters, Constantine and Bjorn were lucky to be selected. During a one-month period in China, they first received a one-week cultural concentration training course in Beijing, and then went to Huawei headquarters in Shenzhen to receive professional technical training. There were also examinations at the end.
"I was shocked by the experience of Chinese companies. I saw so many technology companies there. So many employees are working hard and I was very impressed. They want to change their future through their own efforts." Constantine told reporters.
Bjoern, who is particularly interested in smartphones, said that the personal experience of companies in China and China has made him an eye-opener. “Huawei is very open to us and we can visit it freely. I not only learned many advanced technologies in electronic communications, but also saw a broad market here.â€
Björn's teacher and professor of information technology at the University of Ghent in Belgium, Lor Battitz, told the reporter: “I think this is a very good project. For students, this is a unique way to learn about China personally. Opportunities for culture, economy, and large companies are not just as tourists, but internships in companies, and more importantly, students see major future trends and changes in the field of information technology, which will inspire them to plunge into An important factor in this industry."
Provide a good opportunity for students’ career
The projects attended by Konstantin and Bjorn are Huawei's flagship social responsibility projects for global promotion and Huawei's largest investment in the world and long-term charity activities. Since its first launch in Thailand in 2008, the project has so far been launched in more than 100 universities in 35 countries.
At present, only 20 countries in Europe have participated in the "Future Seed" project. This year, three new countries will be added. This project does not have any incidental requirements for participating students, and all costs are borne by Huawei.
As project leader, Huawei’s Director of Corporate Social Responsibility, Zhao Yuan, told the reporter that the uniqueness of the project was that it invited students to visit Huawei’s lab to learn the latest information technology from the industry’s current experts and opportunities by Huawei experts. Personally participate in the operation and experiment, so that students can not only obtain first-hand cutting-edge technical knowledge and industry information, but also be able to experience the international operation of Chinese companies and cross-cultural experience in face-to-face interactions with company executives and experts in various fields. management.
One of the project's cooperative schools, Shi Hepu, chairman of the Executive Committee of Amsterdam University in the Netherlands, said in an interview with the media, “The trend of globalization of the labor market has an increasing demand for employees with multinational and cross-cultural backgrounds, and Chinese companies’ Huawei’s Cooperation will not only broaden the cultural horizons of European students, but also provide a good beginning for the students' career."
Zhao Yuan told reporters that many students are reluctant to end the project. Some students thanked her for writing a long letter of several thousand words. “There is a student in Uzbekistan who told me that this is a 'fairy-tale trip'. Many students have carefully collected and brought back their work cards during the training. The experiences of Huawei have made them realize the real China and even made They rethink where the center of global information technology is and rethink their future career plans."
Helps companies and local governments establish trust with customers
Deng Wei, director of Huawei’s Sustainable Development Committee, told the reporter that Huawei’s long-term investment in the “Future Seed†project is to help countries eliminate the digital divide in a win-win manner. It also helps companies and local governments to establish relationships with customers. A more trusting relationship.
According to the report of the European Commission, the United States now accounts for 57% of the global digital service market, while Europe is only 4%. At the same time, the EU faces a long-term shortage of talent, and there are more than 820,000 vacancies in the information technology field. At the same time, the unemployment rate in the euro area once exceeded 11%, and some countries exceeded 23%.
To this end, the European Union announced the EU 2020 plan and announced the "single digital market" plan last month, aiming at vigorously developing smart growth targets centered on information technology. Deng Wei believes that Huawei's "Future Seed" project is precisely the response to the EU 2020 plan and aims to contribute to the training of EU information technology personnel.
“Many European countries have a shortage of talent in the field of digital communications. As a responsible Chinese company, it is of great significance to launch this project,†Deng Wei told reporters. It is understood that 75% of the 9900 employees in Huawei Europe are natives of Europe.
Dean of the French Confucius Institute in Norman Rouen, France, and Academic Director of the China-EU Business Strategy Management Project Professor Zhang Haijun told this reporter that more and more Chinese multinational companies are gradually integrating corporate social responsibility into their global development strategies and promoting corporate global citizenship. The number of Chinese companies that joined the UN Global Compact also increased from 10 in 2006 to 190 in 2014. “As more and more European SMEs begin to pay attention to China’s investment in Europe and actively seek opportunities to join the global value chain of Chinese companies, Chinese MNCs should consider conducting candid communication with SMEs and interest-related organizations in the host countries. Carry out corporate social responsibility practices to better integrate into the local community.†Zhang Haishao told reporters.