According to industry insiders, young consumers are the main consumer groups of beverages. This group pursues individuality and characteristics, and the “transfun†of drinks has attracted the attention of this group of consumers, and at the same time, it can also see the innovation of enterprises. Increased capacity.
Yesterday, the reporter saw in the beverage section of a large supermarket in the provincial capital. The style of beverage packaging on the shelves was novel and full of personality. The colors were brighter than before and the styling was more stylish. Some shapes resembled vases, and some packages could be completely used as one. Use a small water bottle. Selling cute routes, comics routes, romantic routes, and so on, people can not help but pay for these ideas and personality. The reporter noticed a brand new drink launched by a well-known brand. The shape of the bottle body was changed. Instead, it resembled the shape of a vase. The bottle was painted with a personal pattern. It looked colorful and was like an ornament. Many people stopped to watch and buy. “After drinking, you can use it as a vase. This is waste utilization. I plan to buy a bottle.†said the public, Ms. Zhang.
In a small supermarket near the intersection of Sports Street and Zhongshan Road, a new brand of “natural mineral water†launched by a well-known brand painted a set of patterns for the four seasons of Changbai Mountain in spring, summer, autumn and winter. The whole picture is in one go and looks very beautiful. . Supermarket staff said that this personalized packaging design is more popular, especially for young consumers.
“I would have liked the kind of cute stuff with more money and more attractive shapes. The packaging of this drink is simply too cute. Every time I see it, I will buy it.†People are pursuing individual fashion and are more interested in new things. Most of these make-shift beverages are brightly coloured and unique in shape. Even if they are not thirsty, they will still want to buy them, as if these drinks were not used for drinking, but they are used to appreciated. The reporter noticed that although some “Meng State†beverages are slightly more expensive, they do not affect sales. Many consumers are buying cute drinks.
“I would have liked the kind of cute stuff with more money and more attractive shapes. The packaging of this drink is simply too cute. Every time I see it, I will buy it.†People are pursuing individual fashion and are more interested in new things. Most of these make-shift beverages are brightly coloured and unique in shape. Even if they are not thirsty, they will still want to buy them, as if these drinks were not used for drinking, but they are used to appreciated. The reporter noticed that although some “Meng State†beverages are slightly more expensive, they do not affect sales. Many consumers are buying cute drinks.
Mr. Li Jing from Hebei University of Economics and Business School told the reporter that the changing appearance and color seems to be more easily matched with the younger consumers' psychology. For the time being, the beverage market still uses young customers as the main consumer group, while young consumers have high demand for personalization and are more willing to pay for personalities and ideas. Nowadays, many beverage manufacturers have launched new products to cater to consumers' tastes, either adding new concepts or designing new packaging. However, Li Jing said that although the emergence of "transposing" and "new packaging" of beverages can quickly arouse the identities of young consumers, it is still questionable whether they can be transformed into productivity, and the level and depth of innovation need to be improved.