3D printing industry launched "Pink Plan" Together, guess how many beautiful women will join?

According to an economic law: the more the beauty of the industry, the more profitable, the study of the beauty in the 3D printing industry, which concluded that the current beauty in the 3D printing industry does not indicate that the industry is not very profitable.

The small partners in the technology and industrial industries must have two major problems: "Where is the order?" and "How the company is the foundation"!

In these areas, the gap between the number of male and female practitioners is very wide. The cause behind this gap is not a cold day, and the solution is difficult to generalize. Now, someone is ready to implement her "pink plan" in the field of 3D printing. In an editorial published in Pinknews, UK, Katie Dupere bravely challenged the issue.

“The essence of the Pink Plan is to attract women into the 3D printing industry... but the technical way to implement it is not just to make a fuss about color. The public’s understanding is the surface of the problem – just add the color that women like and Some unnecessary gender points to the product, it can attract women. This is certainly one aspect, but women are born with no sense of coding and machinery itself and even feel powerless and bored, so we need to do more in-depth, coding and mechanical Add more female elements so that female friends can accept the industry from the heart."

Katie chose to experiment with her in the 3D printing industry. She tried to use these technologies to create many products with feminine elements, and then used these feminine products to attract more women to the field. Since Katie sees the truth that technology doesn't have product attributes, no matter how high-tech, theoretically, it has its own way to produce women's favorite jewelry, dolls and all kinds of cute and traditional products. Then, as long as this technology - the closer the women connect to the product, the better the pink plan will be implemented. Going deeper, in order to more completely push the barriers that the 3D printing industry is facing women, the plan must target a few targets that are very obvious to the gender. Only by grasping them can we completely reinvent the participation of women. Exclude outdated industry cultures outside of manufacturing and technology circles. Just as the 3D printing technology represented by the new industrial technology has such a strong attribute, there is no burden of traditional craftsmanship, and the young and energetic 3D printing technology is in the production fashion, but it is always in the forefront.

As early as 2014, Katie once cooperated with the famous 3D printing company Shapeways and Google to launch a collaboration called “Write Code, Music Creation”, which allows girls to independently edit 3D printed bracelet models on the website. Produced by Shapeways and finally delivered to your door. In six months, Shapeways received a total of more than 25,000 self-designed bracelets. According to Shapeways internal staff Mansee, the company later concluded that this business model of relying on online design coding to produce physical objects is completely feasible, and because of the targeted targeting of women's favorite products (bracelets), this cooperation is undoubtedly Will attract more women to understand and join the 3D printing industry. In the eyes of Antarctic bears, there are very few beautiful women who write code, and there are very few written 3D print codes!

Although Katie's plan has achieved some results, I am afraid this does not mean that even if we solve the difference between women and men, we need to think more deeply about their gender characteristics. Although people have been continually calling on women to join the work of the scientific community, only 18% of the engineering degrees obtained each year from the UK are women. In fact, this “call” is obviously just “talking”.

Let's take a look at two important vocabulary. Although their differences are subtle, they are important entry points for solving this problem. We need to realize that “sex” is a biological concept, but “gender” is not. The gender-generated identity is a long-term accumulation of society in history. As long as our society has no such thing as “technology”, the established female identity has made it difficult for them to enter the scientific and technological community. It is.

There are always some girls who are scolded by parents when they are smashing furniture and electrical appliances at home. In many cases, parents are subconsciously reprimanded. If it is a boy, it is understandable that girls play with them, which directly leads to girls. The concept of "creation" is a barrier to entry and will grow with her age, making it harder to cross and eventually pass on to her daughter.

Similarly, this has brought a double dilemma for the boys. In order to defend the image of the man, they were forced to learn the mechanics and science that they did not like but were advocated by the parents. They had to give up what they liked. The “female orientation” discipline that is not recognized by parents.

It is a good thing to make 3D printing more "feminine". Women and men can enjoy the fun of 3D printing equally.

Breaking the inherent concept of gender is a must. However, in order to avoid Katie's pink plan becoming rigid, we must understand women's behavior in various specific situations. We must not narrowly plan the pink plan in 3D. In the printing of several target products such as industry and jewelry toys, the real pink plan should be based on the grand transformation of the whole society, driven by education.

To solve the problem of gender inequality in the 3D printing industry, the scientific and technological community and the whole society, it is not possible to show a symbolic gesture in an industry, but to encourage the continuous integration of femininity and technological temperament. When gender does not unconsciously influence your behavior and decision making, the issue of gender identity is truly resolved, if it is still a problem at the time.

It is difficult for us to solve this problem in an industry and solve it through experiments. We can neither evade nor deny it to pave the way for solving the above problems.

Compile Author: Old deer, Chi-made micro-channel public number orange (tino3d)