The outbreak of mobile Internet has opened a new page for mobile payment. Various online and offline mobile payment methods have greatly expanded the market, and the payment scenarios have become increasingly rich. The industry cross-border collaboration has been continuously promoted, and the depth of industrial layout has gradually increased. accelerate. In order to better promote the development of the mobile payment industry, People's Posts and Telecommunications Press, together with China UnionPay and the three major operators, held the “2016 China Mobile Payment Annual Conference†in Beijing from January 12 to 13, 2016, which gathered China UnionPay. Samsung, Bank, Alipay, WeChat Pay, Wedge Data Shanghai Easy Code, Love Brush Technology and other veterans in the field of mobile payments, as well as many industry authorities.
During the annual meeting, the guests from all parties reviewed and reviewed the achievements of the development of the mobile payment industry in 2015, and comprehensively demonstrated and analyzed the ecology, challenges and opportunities in the field of mobile payment, and considered and developed the development of the mobile payment industry in 2016. The foresight is of great significance.
"NFC Destiny Community" under the tupe
Li Xiaofeng, director of the Institute of Financial Information Technology of the People's Bank of China, delivered a speech titled “Joining NFC Mobile Payments to Resolve Stall Anxietyâ€. He said that from the tide of China's mobile payment development in 2015, we should profoundly analyze and recognize the fact that the current industrial structure has become extremely competitive due to the stimulation of Internet finance. NFC operators should form a "community of the same fate." He predicted that mobile phone manufacturers may surpass traditional operators and banks and become the new main body of NFC payments.
Ji Chengjun, CEO of Love Brush Technology, shared the development history of NFC in China and the NFC vision of love brushing with the experience of senior NFC practitioners. Ji Chengjun lamented that the NFC's tuyere may really be coming. In the speech, Ji Chengjun said that in the future, shopping malls, restaurants, entrance bans, office permissions, and entry bans can all be handled by one mobile phone.
The saying of the vents represents a considerable part of the industry's thinking. Since the birth of NFC technology in 2004, mobile payment has become the most important "killer" application for NFC. But why has the NFC-based mobile payment developed so hard in the past decade or so that Director Li Xiaofeng has issued a call for the formation of NFC's "fate community" from the high level of the people's line?
If the NFC industry chain is too long, integration difficulties are an unavoidable reality, but why, with the promotion of the country and industry for more than a decade, NFC is still tepid in the development of mobile payments, while Alipay and WeChat can pass Two-dimensional code online payment pockets get more than 80% share? Zou Liang, senior vice president of Ant Financial, mentioned at the opening of the annual meeting that "80% of the guests in the speech today are promoting NFC." In the industry chain is too long, many links push NFC is not active and 80% Are there any other deep-seated problems between the two seemingly contradictory claims of NFC?
For the NFC "killer" application for offline mobile payments, who is the real killer?
As of 2014, the lack of NFC functionality in mobile phones and the fact that POS machines have not been upgraded are still a problem that has plagued the development of NFC-based mobile payments. For most mobile phone manufacturers, if NFC can't bring a big market immediately, then it is not willing to waste costs to add a function that is not useful. However, with Apple's use of NFC's Apple Pay, many mobile phone manufacturers including Huawei, Xiaomi and ZTE have begun to undergo a large-scale attitude change.
In fact, most of the technology changes have a long tail effect. In the long NFC POS upgrade process, if the "NFC Community" is still fighting each other, consumers still can't pass the mobile phone or wearable shaped card in front of the traditional POS machine. To get a smooth card experience, mobile payment will eventually become a chicken rib, and "throwing the wallet" can only become a slogan.
As of 2015, after more than ten years of promotion by UnionPay, about 20 million UnionPay POS machines have been deployed among the 60 million merchants in China. Considering the fact that large merchants have multiple POS machines, they are conservative. The permeability POS is estimated to be around 20%. According to the data released by UnionPay, there are currently about 7 million units, that is, 2/3 POS machines do not support NFC payments. According to the update rate of 6 million units per year, the window period for the upgrade will last at least two to three years.
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