- interview notes
There are two weeks before the Chinese Spring Festival. In Guangzhou in the middle of the twelfth lunar month, the temperature dropped to the lowest level in the whole year and it was extremely cold. In this chilly city, I welcomed a Swiss Dialogue guest who was Mr. Pascal Flury, Sales Director of Century Century Watch, a famous Swiss niche brand.
Pascal is a humorous Swiss. Before the interview, he has made the atmosphere very pleasant. He has been in the watch industry for 30 years and visited China as early as 20 years ago. He is now responsible for the global sales of Century Watch and will visit China many times each year. In our chat, we can deeply feel his enthusiasm for the century watch and for China.
Before the interview, I collected a lot of information about the century watch and was full of curiosity about it. When the interview came up, he could not wait to ask Pascal: Why is this Swiss niche brand going so globally (the brand has gone through 50 years) and elegant (the brand image of the century watch)?
He simply and vigorously said: "Century has its secret weapon!" (Century watch has its secret weapon!)
What kind of secret weapon is it?
Two generations of managers of the century table (parent and child):
Before sitting as founder Hans-Ulrich Klingenberg,
The rear row is the current president Philip WAKlingenberg
In 1966, Mr. Hans-Ulrich Klingenberg founded an independent watch brand in Switzerland, named "Century", which stood out among many watch brands in Switzerland and developed a unique development path. Following the trajectory we discovered that what Pascal said was: The century sapphire case.
The case of the century watch is uniquely made of sapphire. The "Big Stone" system patent developed by the founder Mr. Hans, is the integration of two sapphire into an inseparable whole, using this "boulder" to create an indestructible sapphire case , this highly sophisticated technology has achieved a century. The unique brand characteristics of the watch make it a synonym for sapphire watches.
Century watch sapphire, Mohs hardness of 9 (Note: Mohs hardness, is used in mineralogy or gemology standards, used to indicate the hardness of the material, common hardness: gold and silver 2.5-3, stainless steel 5.5 , Emerald 6.5-7, diamond is the highest value of 10), the higher the hardness, means that the more wear.
Generally speaking, watches are worn on the wrist and are often touched. The case made of sapphire is very hard, so it is very wear-resistant and scratch-free.
The Pascal scene shows us a 40-year-old female watch.
A 40-year-old century watch with a new case
Even though the watch has followed its owner for 40 years, it is still timeless and its gemstones still glow.
Pascal also wore a centuries-old men's wristwatch. The watch followed him for 3 years and the case was not scratched. He said that he also wears it when he is busy gardening at home. Never worry about scratching. Century sapphire can do so.
Pascal wears men's watch century table gentleman series
Million watch available for sale ¥31,840
The high hardness of sapphire, on the one hand, brings about the advantage of almost zero wear, but from another point of view, it also brings extremely high difficulty to sanding.
Fortunately, since its establishment, Century Watch has cultivated its own sapphire polishing team. Pascal is extremely proud to say that in Switzerland, there are very few sapphire grinders with superb skills. The team of Century Watches is one of the best in the world.
They are experienced and patient. To know how to polish a multi-faceted sapphire case, you need the eyes to focus on the fine details for a long time, hands holding the case for a long time to carry out multi-scale grinding on the machine.
Video: Century Sapphire case making process
Each century sapphire case is uniquely hand-cut and polished.
In the conversation, we also talked specifically about women .
The ratio of men and women of the century table is 3:7. Looking at past and present, many brands are mainly men's watches, and women's watches are only miniature or re-engraved versions of men's watches. When the women's watch was manufactured in the 21st century, it was truly designed and produced based on the needs of women.
Pascal said with a smile, we know the heart of a woman.
Century watch contemporary time series
Million watch available for sale¥31,210
He told me: Century watch sales to the world, we have the privilege of access to women in various countries. We have accumulated a number of discoveries and experiences. In general, European women are independent and assertive; Asian regions, such as Japanese women, will pay more attention to detail and exquisiteness; Chinese women pay attention to quality and enjoy sharing.
Exquisite century table, popular in Japanese market
“The time that Century Watch entered China for three years, we still need a longer understanding of Chinese women. But from the current sales figures, we can feel Chinese ladies and like high quality watches. And they are very I am happy to share and introduce good items to people around me,†Pascal said.
The quality of the century table is consistent. Appearance, are made of such superior materials as sapphire, diamonds, platinum, gold, fritillary and crocodile skin; core movement, certified by the Observatory, travel time accuracy is more guaranteed.
A century table is accompanied for a long time, eternal spread, like an early heart.
About Century Table
There are still a week to Valentine's Day.
Buy a long-term companion watch for yourself or your loved one.
Purchase benefits â–¼
1. Domestic delivery, immediate delivery after ordering;
2. We use SF Express to ensure that you receive the fastest speed;
3. The brand provides its own three-year joint insurance, Valentine's Day sent an extended warranty for one year, and a total of four years of joint insurance can be obtained by purchasing within the promotional period;
4. Contact customer service after placing an order and provide the secret code "Eternal Beauty", which means you can enjoy additional discounts. It is limited to Valentine's Day on February 14th.
Million World
Global Watch Information Interactive Platform
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