Looking at the Emotional Communication of Packaging Design from the "Drunkard" Wine

In the packaging design of wine, in addition to the composition of the text, color, and pattern, it is more important to convey an emotion. Packaging design can not only express merchandise but not human touch. This design is just a label symbol. Many of the bestsellers use the brand with strong emotional characteristics to dominate the market. Injecting “emotions” into products is the key to packaging design. Only excellent designs that are very personal and can arouse people's resonance can brilliance in a vast array of commodities, capture consumers, and achieve sales promotion.
The fierce competition in the liquor market, how can a brand with no brand name gain a foothold in the market within a short period of time? The packaging design of "drunk" wine can be said to stand out in many wine products in the country. In addition to the quality of the product itself, brand and packaging design innovation is an important factor. "Drunkard" wine is typical in conveying the brand's traditional culture, historical characteristics, merchandise, ethnic sentiment, and price rules.
"Drinker" wine is a product of Hunan Xiangquan Group. It is said that when the “wine” liquor is about to be successfully developed, Wang Xibing, the general manager of Xiangquan Group, requested the well-known painter Huang Yongyu to design a bottle for it, and Huang Yongyu promised. Until one day Wang Xibing once again came to the door, Huang Yongyu used his mud to pinch a large sample, then cut a piece of sackcloth to wrap up the mud sample, and the neck was tied with a twine, and he delivered a bad one. Unknown artist works, his men come. Very personal and characteristic packaging, plus Huang Yongyu's inscription “Drunkard” brand name, a drunkard in calligraphy and painting found the freehand ink painting of sacks, injecting emotional vitality into the product packaging, making the overall packaging of the product particularly approachable. Extremely humane. As a result, the great success of alcoholic spirits is evident. The liquor market in China has been the leader of several famous wines in the past. The emergence of "drunk" wine, breaking the myth of the wine can not be broken, the price has exceeded the Maotai, Wuliangye the same type of wine, becoming the first choice for consumption in many areas of our country. Facts have proved that the design of liquor packaging is as simple as imitating wine without characteristics. Such a product has no vitality. The packaging design of wine can only win consumers with heartfelt expression and true feelings.