Teach you to read "2017 China Cabinet Industry Big Data Analysis Report"

Since the release of the 2017 China Cabinet Industry Big Data Analysis Report (hereinafter referred to as this report), this report has received industry feedback while receiving feedback from the special message channels and dedicated customer service staff. A lot of praise.

In the era of big data, data is not only a tool, but also a strategic basis for the enterprise, a "simplified history" of the development of the industry, and a portrayal of consumer behavior in the era. This article - " Heavy 丨 2017 China cabinet industry big data analysis report shocked release! "

The whole process of the original intention, research, summary, refinement and consultation of this report has been elaborated in the China Cabinet Network. “A valuable data report is undoubtedly an information gold mine for companies that are prepared.” Today’s article, we say how you can sort out the PDF after receiving the full version of this report. Ideas to get the most effective information in the quickest way -

Cabinet industry data

2017 China cabinet industry big data analysis report

This report is divided into four parts: industry general report, industry data view, public opinion observation and annual focus. It is supported by the research data of 1048 brands, 10000+ industry consumers and nearly 1000 precision agents. The sample of the home cabinet brand is the most valuable value. Participating in the research of the company's brand strength, channel layout, sales, average single value, network search volume, franchise threshold, financing listing and other data, is the most powerful argument for judging industry trends and trends, drawing on the development and layout of enterprises.

Industry General Report: The five major changes in the year tell you the brand share

The first part is the Chinese cabinet network from the perspective of the industry's authoritative media, based on the cabinet industry's brand map, capacity layout, consumption upgrade and capital strength, marketing communication five sections, to find out the changes in the five major sections of the 2017 billion cabinet market. Among them, the trend of the pattern and the potential of capital can best reflect the market occupying and shuffling.

"European is far ahead, and the sales scale of Zhibang, Gold, Boloni and Daxin is in the range of 100-200 million. My music and Piano are located in the range of 510 million to 100 million." The third-level brand has increased from 41 last year. This year's 211 companies, the four-line brand gradually reduced, "European, gold, Zhibang, Ile and Piano, Shangpin home distribution centralized listing", from the analysis of the production base, marketing communication and other aspects It can be seen that the enterprises in the cabinet industry are solid and strong, and thus compare the real position of their own enterprises.

Cabinet white paper

"China's five major changes in the annual review"

Industry total data: The four major indexes tell you the status quo of brand development

The four major data of brand, investment and consumption are not groundless, but based on the perspectives of brands, industry consumers and distributors, the results of the four major researches of brand structure, investment threshold, enthusiasm for joining and user portraits are obtained. What areas are the brands concentrated in? What is the true profitability of the brand in 2017? Which area does the brand tend to attract? What is the survival of the dealer in 2017? What factors will influence consumer decision-making? You will provide reliable market decision-making basis for the development of enterprises and industries with the most realistic and comprehensive data and directional and trend-oriented opinions and suggestions.

China Cabinet Network Industry data is divided into four parts: brand, investment, joining, consumption data view

Lyric observation + annual focus: search hotspots tell you how to enhance user stickiness

The latter two parts will look at the two parts of search data and enterprise dynamics, and how companies can use the Internet communication platform to select content operation and promotion channels, so as to accurately grasp user attributes and establish user stickiness to improve conversion rate.

For example, in 2017, Zhibang, Europa, Gold, Libo, and Siniman have strong brands, and they choose the star matrix model to create the influence of stars on marketing and the appeal of stars to quality. Event marketing is no longer a single type of “skull”, but gradually transforms into an annual “festival” that focuses on environmental quality, caring for family life, and focusing on core services – gold kitchen cabinets launch “China Love Kitchen Day” and Piano launches “ "Husband Day", Zhibang kitchen cabinets for the first time to create "3.8 men's kitchen festival", the brand's unique holiday, can achieve continuous "brushing" in the industry.

Cabinet industry data What are the concerns of practitioners, potential investors and consumers?

In the massive data, summarize and judge the status quo and trends of the industry, explore and explore the industry development breakthroughs and “windows” in the special research. "2017 China's cabinet industry big data analysis report", keeping up with the changes in the cabinet industry under the era of change, from channel pattern innovation to brand shuffling and forging, from the rise of capital power to the development of the market, comprehensive analysis of the development of the cabinet industry in 2017 . It is believed that hundreds of thousands of companies at different stages of development need to rely on this industry big data to analyze differentiated market strategies and break through the limitations of thinking to achieve core competitiveness.

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