The three major furniture exhibitions in the Pearl River Delta debut in March

Through the exhibition, brand promotion, product release, image display and channel development, and ultimately generate orders, is the survival route of Guangdong furniture enterprises.

Starting in March, the home furnishing industry will usher in a new round of exhibitions. The reporter learned from the organizing committee of the famous furniture exhibition yesterday that the 29th International Famous Furniture (Dongguan) Exhibition and International Famous Furniture Machinery Materials Exhibition and Home Decoration Exhibition (hereinafter referred to as "Famous Furniture Exhibition") will be held next month. It will be held as scheduled on the 20th. Compared with previous years, the structure of this year's famous furniture exhibition exhibits has been further optimized. The most significant change is that the Chinese and mahogany furniture sectors continue to expand. The custom furniture exhibition area has further introduced such strong brand enterprises as housing enterprises and famous villas.

In the same period of the famous furniture exhibition, the 28th Shenzhen International Furniture Fair and the 31st China (Guangzhou) International Furniture Fair will also take turns.

Famous furniture exhibition red wood block expansion

After the furniture industry experienced the downturn in 2012, the furniture exhibition in 2013 became an important platform for furniture companies to get out of the shadow of the market.

According to reports, as of now, Dongguan's famous furniture exhibition has been completed, a total of 915 domestic and foreign exhibitors, will open 12 exhibition halls, two of which are temporary exhibition halls, a total of 260,000 square meters.

Judging from the characteristics of the exhibition, this year's famous furniture exhibition still maintains a high degree of brand concentration. It is based on the famous member companies of Dongguan Famous Furniture Club and Hong Kong Furniture Association, plus famous enterprises from all over the province and overseas. It has gathered more than 70% of well-known home brands in Taiwan, mainland China and Hong Kong, forming a brand highland (community network forum). In addition to the old exhibitors such as Fuyun, Dixin and other dozens of old famous enterprises, there are also famous brands such as Baina Poetry, Nature, Swarovski, Nanyang Hu, Zhongzhixin and so on.

In addition, the exhibit structure of the exhibition was further optimized and the categories were more abundant. The most significant change was that the Chinese and mahogany furniture sectors continued to expand, especially mahogany furniture. According to incomplete statistics, there have been 16 exhibitions, including old exhibitors, Union, China Life, Huajing, etc., as well as new year-on-year red, Mingtang, etc.; while the custom furniture exhibition area is maintaining a stable scale, Further introduced brand companies with strong strength, such as housing enterprises, Tianyimeijia and so on.

Three major furniture exhibitions debut

In the same period that the famous furniture exhibition is constantly being upgraded and held, the furniture exhibitions in other cities in the Pearl River Delta will also be carried out intensively. The reporter learned that in addition to Dongguan famous furniture exhibition, Guangzhou International Furniture Fair (hereinafter referred to as Guangzhou Exhibition), Shenzhen International Furniture Exhibition (hereinafter referred to as Shenzhen Exhibition) also followed.

It is understood that. With the continuous development of the furniture industry and the continuous maturity of the exhibition mode, the current furniture exhibitions have distinct themes and rich and varied forms of expression. For the upcoming exhibitions to be held next month, Shenzhen Furniture Fair is positioned as the “design capital”, Guangzhou is “Made in China” as the selling point, and Dongguan is the “big home”.

Because of this, the industry generally believes that although the three major furniture exhibitions have been held together in the same period, because the three major exhibitions have their own focus, and the staggered development date, the benefits outweigh the disadvantages for the industry.