Furniture hardware accessories into the e-commerce element industry upgrade breakthrough market

With the end of the three major furniture fairs in Guangdong in March, China will soon launch a series of international furniture materials and accessories exhibitions. At this time, many furniture industry associations or exhibition organizers must have new initiatives, especially the future of e-commerce. The huge impact brought about by the domestic and foreign furniture hardware accessories and auxiliary materials exhibition has begun to integrate into e-commerce.

Future development of hardware accessories

The government's policy orientation, or the market's consumption orientation, is increasingly strict with the furniture, the product categories that are very close to the living environment of the people, in terms of quality, environmental protection, and health.

Facing the upstream furniture manufacturing industry, the raw and auxiliary materials supply industry has gradually moved from the backstage to the front, conforming to the overall development of the industry, actively and timely launching more and more new materials, new processes, new application technologies, and involved Wood, sheet, rubber, adhesives, coatings, leather, fabrics, etc. are used in a variety of raw and auxiliary materials in the field of furniture.

Missing standards cause market chaos

The lack of material standards has caused manufacturers to select only a large number of raw and auxiliary materials that can be used in the production process of the furniture manufacturing industry. The state has relatively standardized and strict testing standards for chemical raw materials such as coatings and adhesives. The reason is that such chemical materials are not only used in the furniture category, but also in a wider range of areas such as decoration and shoe bags, which also require chemical raw materials, which directly causes the relevant government departments to pay more attention to such raw materials than other categories.

In contrast, wood, board, leather, fabrics and other categories are facing the problem of lack of judging standards to varying degrees. The country does not have corresponding strict standards, which leads consumers to be unable to clearly judge the pros and cons of their materials. The market is flooded with gimmicks and slogans such as “all solid wood, 100% pure solid wood, top layer calfskin, imported green skin”. These so-called concepts and levels lack the evidence support of the authorities, resulting in some terminal sellers to some extent violate the true right of consumers to know. This is also one of the root causes of the "Da Vinci" incident last year and many of the "quality gate" events that have taken place in the past.

The reality is that domestic raw material suppliers are fully equipped to produce high-standard, high-environment raw materials. But unfortunately, most of these high-end raw materials are still used in some overseas furniture products, which is precisely because some foreign markets, especially Europe, Japan, the United States and other regions have developed a series of strict Caused by the access criteria. This shows that the industry product standards play an important role in the overall development level of the industry.

Due to the advanced and complex process and high raw material requirements, these high-end raw and auxiliary materials tend to be higher in cost than the general materials on the market, and the reaction is not at the product end, and there is no irreplaceable other general materials. Sex. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials with lower prices, especially since the second half of last year, due to the impact of the real estate market, the purchase of raw materials of furniture enterprises has further declined, and many raw and auxiliary materials are available. The import and export volume has been reduced by 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.

Misunderstanding of "Chongyang": low recognition of domestic high-tech materials

Like many domestic products, consumers tend to show more favor for imported products or products made from imported raw materials, which also causes the price of foreign products in the furniture market to be much higher than domestically produced products. The status quo.

In response to this consumer psychology of consumers, many manufacturers have also highlighted the “noble bloodlines” from foreign countries in the selection of raw materials. In the furniture stores, “imported leather, imported paint, imported solid wood” and other promotional slogans abound, shopping guide The introduction of the products is also a tribute to the imported raw materials used in the products.

In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like the current BMW and Mercedes-Benz, many of them are made in China, and they are from the hands of the Chinese people, but they are worth more in the market.

As far as wood is concerned, the fundamental difference lies in the fact that different climatic and geographical environments make different woods. It does not mean that imported wood is better than Chinese wood. It can be said that blindly admiring imported products has become a misunderstanding in the current mid-end consumption.

Some excellent domestic coatings and chemical companies have already had the same level of technology as foreign companies. Even their product exports and market share have surpassed some foreign brands. The only gap is the gap between brand values. The gap is laid by time and history. However, domestic products have higher cost performance, which is undoubtedly one of the most competitive advantages of domestic raw material suppliers.

Materials and furniture industry needs to be integrated and upgraded

Raw material suppliers, both manufacturers and distributors, are gradually trying to move from behind the scenes to the front of the stage, starting to play a certain role in the overall furniture industry through various means.

The EGGER sheet alliance, which includes 7 well-known flooring, furniture and cabinet brands, was launched by the well-known EGGER sheet in the industry. It uses German EGGER sheet as the standard to spread the application advantages of high-end sheet in furniture products. .

High-end materials at various furniture fairs held a large-scale forum with the theme of “e-commerce, low-carbon, environmental protection, optimization of the industry, etc.”, which attracted wide attention in the industry.

At some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have been found. They have made great progress in terms of scale, investment and grades. Some special booths can already be on the same day as the booths of furniture exhibitors. And the language is gone.

It has aroused the attention of the organizers of the exhibition. Many exhibitions will set up separate exhibition areas for the original and auxiliary materials, and hold a series of forums and conferences led by the original and auxiliary materials.

Professionals said, "With the momentum of the country to guide the transformation and upgrading of traditional manufacturing industries, more and more raw and auxiliary materials manufacturers began to pay more attention to brand communication. The enthusiasm of everyone to participate in and promote is unprecedentedly high, and promote their new through e-commerce. Materials, new technologies, etc., and the brand image of their own enterprises are constantly improving. It can be said that the raw and auxiliary materials industry is no longer the extensive living form of the past, but represents the high, fine and pointed 'original source of the furniture industry. '."

Some large-scale raw material distributors have also cooperated with foreign high-end brand raw material manufacturers for a long time, and they have increasingly felt the power of the brand, and realized the value brought by the brand to the product and the advantages brought about by the development of the enterprise. This is another reason why raw material suppliers have increased their brand building and communication efforts.

In the future, the furniture industry and the upstream raw and auxiliary materials, including hardware accessories, must be upgraded, and the integration of resources and the use of new e-commerce models will be fully developed. With a strong voice, we can let a furniture industry go abroad.