Macro-control pulls down the benign development of flooring companies

Not long ago, the new five articles were released. In the case of a rebound in housing prices, the State Council introduced a new policy. The industry believes that the macro environment and national policies have brought a lot of good news to the home furnishing industry, such as urbanization construction and the National Five, which have also created for flooring companies and industries. Good external development opportunities.

In the 2013 government work report, it was clearly stated that the expansion of household consumption should increase the consumption capacity, stabilize consumption expectations, increase consumer willingness, improve the consumption environment, and continuously increase the driving force of consumption for economic growth.

Just need a huge market

The boss of a certain flooring brand believes that the continuous development of China's economy and the expansion of domestic demand will benefit the long-term flooring industry. Specifically, from 2010 to 2012, the total retail consumption of consumer goods will increase from 15.7 trillion yuan to 20.7 trillion yuan, and domestic demand will drive China. The economy has grown strongly, and it has also created a good external consumption environment for the flooring industry. He believes that the improved demand in 2013 is also worth looking forward to. The average home is replaced in 7-8 years, which means that consumers who bought houses in 2005 and around 2006 may change the floor this year. This part of the consumer demand will be given to 2013. Household market consumption has brought new growth.

Good macro conditions

The development of urbanization also brings greater opportunities to flooring companies. In the future, the competition of flooring brands will be divided into high and low levels, and the level is the competition of China's factors. Therefore, when urbanization develops, it is also the biggest growth point for flooring companies.

First of all, the continued development of China's economy and the expansion of domestic demand policies are conducive to boosting consumer confidence. Second, the national urbanization policy has brought many benefits to the home furnishing industry. In addition, the data shows that the sales area of ​​commercial housing in 65 major cities increased by 34.2% in 2012 compared with the previous year, which will lead to a large increase in the renovation of new homes in 2013. Generally speaking, household consumption is 1 to 1 year and a half after real estate transactions, which means that the large growth of real estate transactions in 2012 will lead to a big increase in the renovation of new homes in 2013. The renewal cycle of home furnishing products is 7-8 years, and the demand for new home renovation and the outbreak of improved demand will bring new development opportunities for the home furnishing industry.

In a good external development environment, floor businesses seize the opportunity to promote sales and guide consumers to upgrade from low-end homes to quality homes.

The industry believes that the development of urbanization is an opportunity for a flooring brand. China must solve the problem of the peasants. If the urbanization is not resolved, the stability of the Chinese people will not be discussed. Why? Because the gap between rural and urban areas will lead to insufficient attention to farmers, this kind of insufficient attention will affect China’s stability or the creation of happiness. Therefore, urbanization is an inevitable choice for the country. The process of farming countries to industrial countries must be experienced.

Source: China Floor Network