Customer is god. "God" is always right, there is "reason", don't argue with God about right and wrong. If you offend a customer, you may lose a group of consumers. Therefore, our wardrobe terminal sales staff must use this sentence as a prerequisite for all work. The "four-character" sales skill is actually a return of simple marketing. It is true that the four words can be said to be the "sector" of terminal sales, which is a compulsory course for the terminal sales staff.
First, "welcome"
By welcoming customers and talking with customers, a harmonious atmosphere is established. This kind of opening is convenient for further communication with customers. To meet customers to complete sales, it is necessary to establish a bridge of communication with customers. In a modern society with a tight rhythm, the most lacking of people is communication and trust! Meeting customers is the first step in building this bridge. Many customers go to the counter every day. These consumers are not sure what they need, so we must talk to them to get the information, seize every possible introduction opportunity, and greet the customer proactively. A sincere smile is the magic weapon for you to win customers. The positive and friendly attitude of a wardrobe salesperson is very important for starting a successful conversation and sales.
Usually, the wardrobe salesperson will have two different reactions after introducing the product to the customer: First, I hope to listen to the salesperson. At this time, the salesperson should continue to introduce the characteristics, benefits, etc. of the product, and observe the customer. At the same time, you can also ask the customer about the situation and needs, recommend the appropriate wardrobe products to him; second, the customer will ask questions, such as: "What is the difference between this wardrobe and another wardrobe?" The information the customer wants to know. Wardrobe sales personnel should introduce the advantages and functions of their products to customers in detail, and compare them with the same kind of products, and must not smash other products; good start is to provide customers with giving, and giving is a kind Service is a description that gives the customer an explanation of what he cares about.
Second, "know"
Identify the customer's real needs and preferences for the product by asking questions to the customer and listening carefully to the answers. Be sure to pay attention to the methods and details. In the customer's response, they often reveal their preference for a certain product, and they will ask questions about the areas they are interested in. These aspects are the places that customers least know and want to know. As a wardrobe salesperson, you should be careful and patient to explain to customers.
The more discerning customers are, the more they have the desire to buy! The wardrobe salesperson needs to identify the customer's needs. Generally speaking, after welcoming the customer, the salesperson should identify the customer's actual situation by asking the customer some basic questions. Only by mastering these, the wardrobe salesperson can recommend the suitable product according to their needs. The answers and results of the customers brought by different questions are different.
When listening to the customer's statement, the wardrobe terminal salesperson must: keep the maximum attention, keep in mind, be absent-minded; don't interrupt the customer's conversation at random, because it obviously does not respect the customer, is rude to the customer; try to avoid negative value judgment . After asking questions and listening to the answers, the salesperson will analyze and seize the sales opportunities.
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