In the wake of the Olympic Games, in the face of the escalating economic crisis, many brands , including international big names, have continued to return to the whirlwind of low-cost promotions. However, just after the end of the Beijing Olympic Games, there are still some enterprises that have become partners of the Chinese Olympic Committee in the post-Olympic era: Anta became a partner of the Chinese Olympic Committee from 2009 to 2012 on June 23 and Vancouver 11 major international multi-sport will be included in the Olympic Winter Games, the 2010 Guangzhou Asian Games, the London 2012 Olympic Games and other equipment provided, cooperation and wide coverage of interests involved, long life, the high amount of sponsorship is history most.
"This time the entire financial crisis is both a crisis and an opportunity. Anta, as one of the fastest growing companies in China in recent years, I think such a financial crisis is a good opportunity for Anta." In the face of the global economic crisis , Anta has continued to sponsor the Chinese Olympic Committee, Anta Ding Shizhong CEO has his own views. Despite the fact that the next Olympic Games is a thousand miles away in London, the successful hosting of the Beijing Olympic Games has turned China into a mature market. Therefore, Ding Shizhong said: "International brands may have relatively large impact on the financial crisis and China The co-operation between the two parties provided us with a good project sponsorship and I think ANTA can represent China. "
After the Beijing Olympic Games ended, everyone called the Beijing Olympic Games "adult ceremony" for Chinese enterprises. On the big stage of the Olympic Games, Chinese enterprises are more recognized by the world and go farther to the world. But many people ignore the Olympic Games after the end of what to do? Du Wei, vice president of the Beijing Olympics Economic Research Association, said that the investment in Olympic marketing is a long-term project. It is unlikely that an Olympic platform will be used to make profits. Enterprises should seize opportunities after the Olympic Games, Explore the international road. Anta is now becoming the first person to eat crab on the international road.
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