Any product undergoes a process of growth and development, economically known as the product life cycle. Color business cards are no exception. Color business cards also undergo a process from introduction to growth to maturity to recession. What kind of life cycle is the color business card in 2000?
The generation of color business cards has achieved a leap in the printing industry. There are three basic conditions here.
First of all, the network printing developed with the popularization and application of the network provides the basis for color business card printing. Web printing, or Web-to-Print, is a business model that is designed for remote printing and online printing through the Internet. Although the business card is small, but everyone needs it, everyone can use it. By standardizing the printing process, printing specifications, and specifying the number of prints, the online business of printing middlemen, salesmen, and advertising companies to print color business cards has been developed online, and the application and market of color business cards have been promoted. The color business card also exerts the ideas and talents of the business card designer with its unlimited color, printable landscape characters, and waterproof film, which realizes the richer and more personalized needs of customers.
Second, the application of imprinting in printing houses has promoted the development of the color business card printing market. Although business cards are needed by everyone, the price has always been comparable in the market and the transparency is high. Everyone knows what the price is. A color business card can be said to be a business card, but the price should be within the acceptable range of the guest. Imposition printing, the same process, quantity and other requirements of the color business card concentrate on a large version, together with the machine printing, spelling a version can print more than a dozen models to dozens of models or even hundreds of business cards, so the cost of the share, Of course, the cost is saved a lot. Since imposition printing has such obvious advantages and competitiveness, following the color business cards, other printed materials such as leaflets (color leaflets), PVC cards, stickers, etc. have also begun to follow the path of imposition printing. Printing costs in the market have begun to decrease, and competition has also intensified.
Third, the transformation of the printing company's business model has further promoted the development of the color business card printing market. With the popularity of the network and the development of digital printing, the competition of printing houses is becoming more and more fierce, the prices are becoming more transparent, and the living environment of small and medium-sized printing plants is getting worse. A group of printing companies have made progress and strive to find a breakthrough in management and marketing. As a result, new business models such as the printing plant's sales management ideas and printing agency business agent marketing models have emerged. The color business card printing market has been greatly developed under these business models.
In 2009, the color business card printing market entered a mature period. During this period, with the continuous expansion of the network printing and imprinting market and the increasing awareness of enterprise information, the number of companies engaged in online imposition printing has been increasing. On the one hand, online printing relies on rapid information dissemination and non-scoped promotion to help enterprises greatly reduce marketing costs, but on the other hand, it also intensifies the fierceness and transparency of market competition. The endless price war has weakened the industry. Profits, the living environment of enterprises is deteriorating, the loyalty of middlemen is threatened, and the problems of middlemen's business sense and market control ability are further highlighted. The sales volume of color business cards grew slowly, gradually reached the peak, and then slowly declined; the sales profit of color business cards also began to decline from the high point of the growth period; the color card printing market was highly competitive, the products were homogenized, the price was transparent, and the competition was fierce. . At this stage, the color business card printing market is mainly faced with the following problems:
First of all, market competition is further intensified. Enterprises compete for customers, do not consider the basic interests of the industry and the bottom line profits, and fight the price war. Especially between the color card manufacturers and manufacturers, the competition between middlemen and middlemen in the upstream of color card marketing is very obvious.
Secondly, the channel is unstable for color business card manufacturers, and the loyalty of color business card middlemen is extremely low. Since the business card manufacturers and the color business cards cannot conduct substantive and effective communication, in the process of fierce competition in the market, the middleman is the wall grass, and the loyalty of the color business card middlemen is extremely low.
Once again, color business card manufacturers have recognized the importance of terminals and channels, and many color business card manufacturers have begun to set up their own distribution points. Color card manufacturers have their own distribution points. On the one hand, they can improve their competitiveness in the regional market and acquire more customers and businesses, but they will inevitably increase the cost of the company and erode the interests of some middlemen to a certain extent. The benefits of color business card manufacturers are very small, and the majority of color business card middlemen also want to say that it is not easy to love you.
Fourth, for color business card middlemen, due to the unstable supply channels, the service and quality fluctuate greatly, and they have been in a very passive position in the market and customer service. They urgently need to have better and better quality supply channels to cooperate and provide effective support such as product quality, supply efficiency and service products; more business channels are needed to open up markets and attract more customers; More service products are needed to meet the various needs of customers and to explore the potential of customers to buy and sell.
Fifth, in terms of the business relationship between color business card manufacturers and color business card intermediaries, they all need to simplify and standardize the transaction process, reduce transaction costs, and also need credit protection, can avoid the loss of goods, and can communicate and handle the cooperation process in time. Problems that arise (such as product quality issues, etc.), and thus sustainable cooperation and so on.
In summary, in 2009, the color business card printing market was a state of decentralization and lack of integration. The result of the decentralization of the color business card industry has made it difficult for the printing house to operate, and the color business card middlemen are not good at it. Color business card manufacturers and middlemen are not the same enterprise, and the goals are not completely consistent. However, from the perspective of the industrial chain, color business card printing manufacturers and color business card middlemen are interdependent upstream and downstream cooperative relations, which can be said to be a glory and a loss. Therefore, in 2009, color business card manufacturers can adopt the cooperative marketing model of establishing alliances, integrate the effective resources of both parties, and achieve resource sharing and complementary advantages, thereby exerting the advantages of all parties and reducing the repeated cost input to form a win-win effect.
The generation of color business cards has achieved a leap in the printing industry. There are three basic conditions here.
First of all, the network printing developed with the popularization and application of the network provides the basis for color business card printing. Web printing, or Web-to-Print, is a business model that is designed for remote printing and online printing through the Internet. Although the business card is small, but everyone needs it, everyone can use it. By standardizing the printing process, printing specifications, and specifying the number of prints, the online business of printing middlemen, salesmen, and advertising companies to print color business cards has been developed online, and the application and market of color business cards have been promoted. The color business card also exerts the ideas and talents of the business card designer with its unlimited color, printable landscape characters, and waterproof film, which realizes the richer and more personalized needs of customers.
Second, the application of imprinting in printing houses has promoted the development of the color business card printing market. Although business cards are needed by everyone, the price has always been comparable in the market and the transparency is high. Everyone knows what the price is. A color business card can be said to be a business card, but the price should be within the acceptable range of the guest. Imposition printing, the same process, quantity and other requirements of the color business card concentrate on a large version, together with the machine printing, spelling a version can print more than a dozen models to dozens of models or even hundreds of business cards, so the cost of the share, Of course, the cost is saved a lot. Since imposition printing has such obvious advantages and competitiveness, following the color business cards, other printed materials such as leaflets (color leaflets), PVC cards, stickers, etc. have also begun to follow the path of imposition printing. Printing costs in the market have begun to decrease, and competition has also intensified.
Third, the transformation of the printing company's business model has further promoted the development of the color business card printing market. With the popularity of the network and the development of digital printing, the competition of printing houses is becoming more and more fierce, the prices are becoming more transparent, and the living environment of small and medium-sized printing plants is getting worse. A group of printing companies have made progress and strive to find a breakthrough in management and marketing. As a result, new business models such as the printing plant's sales management ideas and printing agency business agent marketing models have emerged. The color business card printing market has been greatly developed under these business models.
In 2009, the color business card printing market entered a mature period. During this period, with the continuous expansion of the network printing and imprinting market and the increasing awareness of enterprise information, the number of companies engaged in online imposition printing has been increasing. On the one hand, online printing relies on rapid information dissemination and non-scoped promotion to help enterprises greatly reduce marketing costs, but on the other hand, it also intensifies the fierceness and transparency of market competition. The endless price war has weakened the industry. Profits, the living environment of enterprises is deteriorating, the loyalty of middlemen is threatened, and the problems of middlemen's business sense and market control ability are further highlighted. The sales volume of color business cards grew slowly, gradually reached the peak, and then slowly declined; the sales profit of color business cards also began to decline from the high point of the growth period; the color card printing market was highly competitive, the products were homogenized, the price was transparent, and the competition was fierce. . At this stage, the color business card printing market is mainly faced with the following problems:
First of all, market competition is further intensified. Enterprises compete for customers, do not consider the basic interests of the industry and the bottom line profits, and fight the price war. Especially between the color card manufacturers and manufacturers, the competition between middlemen and middlemen in the upstream of color card marketing is very obvious.
Secondly, the channel is unstable for color business card manufacturers, and the loyalty of color business card middlemen is extremely low. Since the business card manufacturers and the color business cards cannot conduct substantive and effective communication, in the process of fierce competition in the market, the middleman is the wall grass, and the loyalty of the color business card middlemen is extremely low.
Once again, color business card manufacturers have recognized the importance of terminals and channels, and many color business card manufacturers have begun to set up their own distribution points. Color card manufacturers have their own distribution points. On the one hand, they can improve their competitiveness in the regional market and acquire more customers and businesses, but they will inevitably increase the cost of the company and erode the interests of some middlemen to a certain extent. The benefits of color business card manufacturers are very small, and the majority of color business card middlemen also want to say that it is not easy to love you.
Fourth, for color business card middlemen, due to the unstable supply channels, the service and quality fluctuate greatly, and they have been in a very passive position in the market and customer service. They urgently need to have better and better quality supply channels to cooperate and provide effective support such as product quality, supply efficiency and service products; more business channels are needed to open up markets and attract more customers; More service products are needed to meet the various needs of customers and to explore the potential of customers to buy and sell.
Fifth, in terms of the business relationship between color business card manufacturers and color business card intermediaries, they all need to simplify and standardize the transaction process, reduce transaction costs, and also need credit protection, can avoid the loss of goods, and can communicate and handle the cooperation process in time. Problems that arise (such as product quality issues, etc.), and thus sustainable cooperation and so on.
In summary, in 2009, the color business card printing market was a state of decentralization and lack of integration. The result of the decentralization of the color business card industry has made it difficult for the printing house to operate, and the color business card middlemen are not good at it. Color business card manufacturers and middlemen are not the same enterprise, and the goals are not completely consistent. However, from the perspective of the industrial chain, color business card printing manufacturers and color business card middlemen are interdependent upstream and downstream cooperative relations, which can be said to be a glory and a loss. Therefore, in 2009, color business card manufacturers can adopt the cooperative marketing model of establishing alliances, integrate the effective resources of both parties, and achieve resource sharing and complementary advantages, thereby exerting the advantages of all parties and reducing the repeated cost input to form a win-win effect.
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