Maotai hot packaging is also popular
While the price of Moutai continued to climb to new heights, the "Moutai packaging recycling industry" was also booming. The reporter enters “Package Recycling†in the search network and immediately there will be many options. Click on one of the websites to see “Business Hotlineâ€. After the phone dials the instructions, the other party will give the corresponding quotation according to the integrity of the package. Normal 53° Flying Sky Maotai full set of well-packaged "quotations" is about 30 yuan, Maotai vintage wine packaging is a lot of "business" favor, a set of intact "50 years" packaging recycling price as high as 3,000 yuan.
As we all know, Maotai manufacturers never recycle the packaging. What are the uses of these famous wine bottles for recycling? Fake liquor is the only explanation.
Through the Internet, the reporter contacted several “merchants†who peddle high imitation wines. These “merchants†are also collecting bottles of famous wines while selling high imitation wines. The original packaging of Maotai is the main target of recycling.
According to the "Boss" mentioned above, the "Maotai" he sells can be divided into several levels, the ordinary 53 ° Moutai 3,000 yuan a box (12 bottles), the better quality is 4,000 yuan a box (12 bottles). When the reporter stated that he was concerned about the quality of wine and security, the “boss†stated that his “maotai†sold was subject to stringent production checks: the wine used a new generation of Maotai Prince wine, and the packaging was recycled from the original packaging of the regular manufacturers. As long as the packing box or bottle is worn or the security code is damaged, it will not flow into the production line. This ensures that each bottle of wine can be checked against the security system by telephone.
When reporters inquired about the packaging of Moutai's vintage, the “boss†said, “If you want to do it, make a vintage and make a bottle and earn a bottle. We have stricter requirements for the collection of vintage bottle packaging, and a full set of packaging must be readily available. , Anti-counterfeit logo can not be a little broken, after the bottle open, the 'shard' is no less than the same. Of course, the wine quality requirements will be higher, usually with authentic Maotai filling, after a series of 'restore' A box of 'Maotai 50 years' can be sold for more than 20,000 yuan."
Faced with the popular “packaging and recycling†market, Gao Jin, who specializes in packaging development and design work, said that now the industry is not just a problem of packaging recycling, many professional printing companies will secretly produce “high-quality†Maotai packaging to meet the market. demand. For high-end vintages, because the manufacturers' output is relatively small, they cannot be mass-produced. High-priced recycling is the best way.
“Li Gui†is also responsible for “Lee Li�
Maotai prices, Maotai's packaging also increased prices, fake Maotai everywhere, especially in the case of Maotai almost out of stock, fake Maotai is equally crazy. According to incomplete statistics, there have been 6 cases of counterfeiting and counterfeiting disclosed by the media since November, and the total amount involved has reached more than 2 million yuan.
An industry marketer believes that the main reason is the high profits of fake wine and the supervision of manufacturers is not in place. In terms of supervision, it often involves many functional departments. It also requires cooperation from manufacturers, distributors, and other parties. Therefore, supervision work is also not good. In addition, the manufacturer's "hunger marketing" is also related to it, and the market's supply exceeds the demand for fake wine.
Regarding the current status of the expansion of counterfeit products, Gao Jin said that this is not uncontrollable. From the perspective of wine bottle packaging security, if manufacturers can actively update the anti-counterfeiting technology, they can effectively curb counterfeiters, but most manufacturers do not carry out this aspect. More investment. Take the current packaging recycling problem as an example. Currently, the packaging used by the manufacturers is not really "one-off," and at most a few anti-counterfeiting labels are added. Most of the current packaging can be done without damaging the package when it is opened. In addition, the anti-counterfeit of the vintage wine is mainly on the bottle cap, and these anti-counterfeit technology professional counterfeiters can easily crack.
With regard to the frequent occurrence of counterfeit and fake sales of Maotai, “Daily Economic News†reporters repeatedly called the counterfeiting departments of Maotai manufacturers, hoping to get a response from the manufacturers, but the phone has never been answered.
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