[Chinese and foreign toy nets · Toy culture] Lin Liang, the chairman of Hong Kong "Yonghe Industry", likes these light yellow duckling toys (above), because this small toy produced by his company in the 1940s is a new type of plastic to replace the past celluloid. (Inflammable and fragile nitrocellulose plastics) As a raw material for making toys, Hong Kong has replaced Japan as the world's largest toy manufacturing base. It has become a souvenir that is hard to find. For such an epoch-making event, the latest book, Toy Harbor, has many vivid introductions.
"Toy Hong Kong" the Hong Kong toy factory Chamber of Commerce, the Hong Kong Toys Council jointly published a masterpiece, the book describes in detail how the development of the toy industry has become a pillar of our economy, how to create a generation after generation of stories of successful people. Many articles have introduced that Hong Kong's richest man, Li Ka-shing, earned the first pot of gold by selling plastic flowers, but to be exact, Li Ka-shing laid the foundation for his business by making plastic flowers and plastic toys. "Toy Port" is a book detailing how the Hong Kong toy industry has created successful people like Li Ka-shing, and how the toy industry predecessors such as Lin Liang, Ding Xiong, Zhu Zhongwu and others have seized the opportunity to achieve great cause. For those engaged in the toy industry, reading this monograph carefully is believed to have a deeper understanding of the development of the toy industry and will also inspire the expansion of the cause. After reading this book, the author has benefited a lot and has a lot of insights.
One of the feelings: the toy industry is always an industry that can make big money. A small idea may give birth to a toy, and a small toy will inadvertently create a group of successful people. In the book "Toy Port", the author uses a vivid and true story to record the movements of making wealth again and again, from "elf", "cabbage doll" to " transformers "... for children. At the same time of bringing joy, it has also made a group of enterprises stronger and bigger and a group of successful people.
The inspiration for people is: polish your eyes, maybe one day you will find business opportunities that others can't see.
Sensing 2: It is important for factories to receive orders, but safe production is more important. The toy manufacturing industry in Hong Kong more than 30 years ago is very similar to the booming toy industry in the mainland. Many companies are engaged in processing trade. Enterprises must do everything possible to catch up with a large order. Some people tend to ignore the production schedule. Safe Production. "Toy Port" records the painful lessons in this regard. For example, in 1984, a fire broke out in the Dasheng Industrial Building in Hong Kong Island, Hong Kong Island. Several toy factories in the building were burned and 44 people were burned. These toy factories are catching Christmas. The last batch of orders.
Revelation: No matter how much wealth you create, an accident will be wiped out, so pay special attention to safe production.
The third insight: China and the brand are the future of the development of the toy industry. Although Hong Kong's toy manufacturing industry has developed on the basis of processing trade, many people have also relied on processing trade to earn the first pot of gold. But these successful people now believe that if toy companies want better development in the future, they must have Your own product brand must develop the Chinese market. They believe that some people say that the wages of workers moving to Southeast Asian countries will be lower, but this is only a paper theory. Considering that there is no place in the world, it is more cost-effective than setting up factories in China. Of course, if you have your own brand, it will develop even better. China's huge population consumption is a huge market. "Toy Port" has been specially analyzed and introduced.
As the saying goes, "Taking history as a mirror can be known as happiness", "Toy Port" is such a good book. The author sarah monks (Sarah Mercks) is the head of global corporate communications at the Hong Kong Trade Development Council. She was a reporter for the South China Morning Post. In order to write a good book, she visited the old predecessors in the industry and used the reporter's objective and true brushstrokes. The development of Hong Kong's toy industry for more than 60 years, many of which are very inspiring, are very worthy of reading.
Source: Chinese and foreign toy manufacturers Author: Lianghan Kun
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