Fuzhou Furniture Chen Yaohua: 100% Pure Wood is rich in British ancient country culture

Chen Yaohua, Chairman of Fuzhou Furniture Co., Ltd.

Interviewer: Chen Yaohua, Chairman of Fuzhou Furniture Co., Ltd.

Soufang reporter: Gu Xinyue

Not long ago, the reporter came to Fuzhou Furniture Co., Ltd. in Houjie, Dongguan. He not only met face-to-face with Chen Yaohua, chairman of Fuzhou Furniture Co., Ltd., but also saw the complete process of making a set of English country furniture. According to Mr. Chen, all the products of Eisen Manor are designed from the British-style design concept and are carefully produced by the company's technicians. Each product is unique in the market.

In the face of the coldness of the market this year, he also said his own point of view. "This year is really a difficult winter for furniture companies. Many furniture companies in Dongguan have closed down because of bad market conditions. In the face of such market conditions, we can only save our own strength. However, this year's Essene Manor has grown on the basis of maintaining previous sales."

At the same time, he also admitted that the market next year may be even more difficult. "Now everyone loves to discuss the suppression of home furnishing companies. In fact, this is also a very normal phenomenon. The survival of the fittest is the law of market development. As long as you become stronger, others will naturally serve you, and naturally you can get more. The market share." In his view, the furniture industry is also in urgent need of a new marketing model. “I think SouFun’s recently launched home business is very good for community activities. For our company, it is a brand new marketing model that directly pulls in the distance between the company and the consumer. This is also the new we have been trying to find. direction."

And for SouFun.com's upcoming "2011 Seventh China Home Development Annual Conference", he also put forward his own views. "The current Shenzhen furniture industry, including the entire home furnishing industry, is still going the old way. It is not unwilling to innovate, but can't find a direction, can't find a way of thinking. SouFun this time with new fields, new channels, new The mode is the theme of holding a forum, Chinese furniture companies that are sure to fall into the cold winter bring some new directions, let our whole industry develop in a more benign direction. At the same time, I also wish this annual meeting a complete success!"

In the workshop for the production of Essien Manor products, the reporter found that the furniture of the Essena Manor was made from the eucalyptus produced in the coldest part of the Russian-Northeast border. Instead of a man-made MDF, you can say "100%" pure solid wood furniture. The performance of the coffin is stable, the wood grain is delicate and varied, and it is especially suitable for the manufacture of rustic furniture. The paint also uses imported semi-closed porch NC paint, which is formaldehyde-free, environmentally friendly and breathable. After several times, such as primer, multiple finishes, multiple grinding, and special process and old treatment, it not only shows the original texture and texture of the wood, but also enriches the ancient Chinese culture.

Showing the most authentic English country home to Chinese consumers, this is why Essien Manor can gain a foothold in the cold-selling market.

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