Shangpu Consulting: The furniture industry seeks development

The development of China's furniture industry has a long history, but the industry is not standardized and other negative factors, the furniture industry is known as "zombie-level development", in the face of the current more than one billion sales market, how to make consumers Buying better-priced, better-quality furniture has become the focus of attention in the industry. In the decades of development in China, the population that can really use furniture only accounts for one-third of the population of our country. In the past 30 years, the average annual growth rate of the furniture industry is 22.2%. According to this growth rate, it is 2015. In the year, China's total industrial output value will reach 4.4 billion yuan, and the total output value of the automobile industry is only 200 billion yuan. This shows that China's furniture market has unlimited potential, especially the current urbanization construction and new rural construction have spawned potential market opportunities.

In the next two decades, the Chinese furniture industry will enter a period of rapid development. But the challenges of synchronization are in urgent need of innovation. Opening up a new industrial model and promoting industry upgrading, large-scale logistics manufacturing is imperative. Most of China's furniture dealers only stay in the material realm and lack brand awareness. Therefore, large logistics manufacturing must first make dealers aware. Second, the sales model is too singular. It is understood that most of the current furniture sales models are basically in the store and specialty stores two modes, but with the continuous increase in rents, bringing great pressure to dealers. In this regard, experts said that the development of a variety of sales channels, such as e-commerce.

According to the "2012-2016 China Rubber Solid Wood Furniture Market Survey Report" released by Shangpu Consulting, in the face of the uneven development of the furniture market and the temptation of the market fat, how to make consumers buy better products and better service. The cheaper price is a problem that enterprises need to think about in order to make the entire furniture industry develop in a healthy and benign direction.

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