The traditional confectionery market has begun to adopt strategies to launch different series of products to meet each “demand stateâ€. If the confectionery industry wants to enter a new food market and attract a new customer base, it must work hard on candy packaging.
In the confectionery industry, major confectionery brands can easily control the market because consumers around the world have already recognized these products both psychologically and in terms of taste. But in terms of packaging, the more stable a brand is, the less the incentive to expand into new markets. The consequence of this is that there are more and more packages in the store that look similar.
In this regard, the typical solution is to use a pattern design that immediately recognizes the brand, as well as packaging materials made of metal foil to stimulate consumer impromptu purchases. Fortunately, the candy market has noticed this and is updating its product packaging to meet the changing needs of the society. Nowadays, the boundaries between the different products are becoming increasingly blurred. It has been difficult to distinguish which ones are candy and which are other foods.
The design should also cater to the competition of commodities, continue to innovate, and give people a visual impact. For example, the bottled xylitol chewing gum on the market is more suitable for the consumption psychology of young people because of the improved packaging. The packaging form of candy and chocolate should be determined by the market, and the packaging technology should be determined by the characteristics of the product.
In addition, raw materials can also provide more room for packaging innovation. In some eco-friendly countries, a carton called FlipTOP is very popular. This carton can be dispensed with the need for a single package after being filled with sugar-free hard candy or chewing gum. This package has a low moisture absorption and does not stick together even after opening. All FlipTOP cartons come with a lid that hooks the carton to prevent spills. The package is about 25 to 50 grams in size and is easy to place on the display stand or on the cash register.
In the confectionery industry, major confectionery brands can easily control the market because consumers around the world have already recognized these products both psychologically and in terms of taste. But in terms of packaging, the more stable a brand is, the less the incentive to expand into new markets. The consequence of this is that there are more and more packages in the store that look similar.
In this regard, the typical solution is to use a pattern design that immediately recognizes the brand, as well as packaging materials made of metal foil to stimulate consumer impromptu purchases. Fortunately, the candy market has noticed this and is updating its product packaging to meet the changing needs of the society. Nowadays, the boundaries between the different products are becoming increasingly blurred. It has been difficult to distinguish which ones are candy and which are other foods.
The design should also cater to the competition of commodities, continue to innovate, and give people a visual impact. For example, the bottled xylitol chewing gum on the market is more suitable for the consumption psychology of young people because of the improved packaging. The packaging form of candy and chocolate should be determined by the market, and the packaging technology should be determined by the characteristics of the product.
In addition, raw materials can also provide more room for packaging innovation. In some eco-friendly countries, a carton called FlipTOP is very popular. This carton can be dispensed with the need for a single package after being filled with sugar-free hard candy or chewing gum. This package has a low moisture absorption and does not stick together even after opening. All FlipTOP cartons come with a lid that hooks the carton to prevent spills. The package is about 25 to 50 grams in size and is easy to place on the display stand or on the cash register.
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