The color design of cartons' packaging and decorating is based on graphics, text, and muscles. Not only does it require beauty and generosity, it satisfies people's aesthetic requirements, and it should highly coordinate with people's psychological feelings about equipment consumables. Color design mainly considers the following aspects:
Color tones
The hue is the total tendency and total sentiment of the color arrangement on the screen. It is the dominant color of a group of colors, and it occupies the absolute superior printing technology in the full screen.
Packaging requires a visual standout on a long-distance shelf to convey product information, which requires a strong sense of color to match the printing market. Therefore, the key to packaging color design is the color design equipment supplies.
The hue design requirements are consistent with the main functions of the product. For example, cool packaging for red packets, orange notes, etc. is preferred for gift packaging. The tone design requirements and the times, different regions, and different nationalities are all united in favor of color, and we must be able to adapt to this change and conform to the trend of the times; for example:
Islamic people like to avoid green yellow;
The Tibetans regard white as their honorable color and avoid using pale yellow and green;
The Manchu people love yellow, purple, red and blue and avoid using white materials.
Tonal design should fully take into account these traditional habits, so that products can be welcomed. For export goods, packaging design can only respect the custom printing market of other countries or other countries.
2. Color contrast
In the twelve-hue circle, the colors of the two mutually opposite tops are called contrasting colors, and the hue and lightness difference is the greatest, leaving a vivid and strong contrast feeling printing tool.
Color can only correctly express the image-printing alliance through comparison. The comparison mainly includes the following three aspects: The comparison of brightness includes the comparison of the hue of the same hue and different hue, and it is necessary to pass repeated comparisons in order to accurately express the central part of China.
Brightness contrast can enhance the brightness, the stronger the contrast, the clearer the visual effect, and the more blurred the visual effect is, the more the market is printed. Purity contrast in the same hue, the higher the purity, the more vivid, the lower the purity, the more muddy Central China. Purity contrast can strengthen the sense of richness of the printing alliance.
Color contrast This is the color shift caused by the difference in hue when two or more colors are juxtaposed or alternately changed, and can be divided into color contrast, complementary color contrast, and cold and warm contrast printing tools.
In the design of color contrast, the contrast should be just right, so that the screen is gorgeous but not boring, and the Chinese will not float, resulting in a harmonious and harmonious beauty of the middle printing.
3. The harmony of color
On a twelve-hue ring, two similar colors are called harmonic color printing tools. The color harmony gives the impression of an implicit, rich, elegant, pleasant and comfortable printing alliance. The main reconciliation methods are:
The same kind of hue refers to the color with the same color and different brightness, such as light green, green, dark green with light red or dark red with the printing alliance. Approximate hue refers to the combination of different colors that contain common components, such as orange, vermilion, and yellow, all of which contain yellow components and are easily coordinated with printing techniques.
4. The rhythm of color
The rhythm is an important factor that constitutes the sense of form of the picture, and it is reflected in the picture with many changes, such as strength and weakness, size, light and darkness, hardness and softness, height and weakness, and reality and falseness. These two contradictory changes are not simply repeated, but are rather simple. Various forms of rhythmic movements, which are both repetitive and developmental, restrict each other and push each other forward, reflecting the natural harmonious printing market. From the screen effect, there are fierce, smooth, happy, and melancholy printing tools.
A variety of different colors, in order to reflect the same theme to form an organic whole, integrated in rhythm rhythm equipment consumables. In color relations, contrast is the factor of change, and harmonization is a unified factor printing technology.
The basic requirements for packaging color design are: To handle the relationship between change and unity, to seek change in unity, and to seek unity in the course of change. The two complement each other into printing technology. At the same time, the color effect of packaging does not lie in the use of color. The key lies in the choice and cooperation of colors. Too much color is used to create a messy “flower†feeling.