At the end of 2012, with the introduction of the “eight regulations†to rectify the four winds, high-end catering began to suffocate, followed by the popularity of mass catering. Mass catering enters people's vision with its low threshold and low investment, and begins to bloom everywhere. The mass catering industry has become the first choice for mass entrepreneurship in a flash, and there is a thriving catering everywhere. However, behind this prosperous beauty is a wave of little-known transfer tides and closing stores. According to industry insiders, new catering people often lack understanding and preparation for the catering industry. So blindly opening a store has caused many stores to close for a few months or to transfer them. What's more, the transfer has not been opened yet. .
Mass food catering crazy shop and a large number of transfers, what happened in the catering industry? After the fire broke out, it broke into the cold winter. How did mass catering break out?
1. Mid-to-high-end catering transformation, occupying market shareAlthough the introduction of the "eight regulations" has caused the middle and high-end catering industry to encounter cold, it has also urged many mid-to-high-end catering transformations to be explored, and the sub-brands have quit the mass products and eat the mass market.
The Shanghai-style representative of Xiaonanguo, which is famous for its taste and quality, has launched “Little South Country†and “Southern Small Pavilionâ€. On the tall side, South Beauty has also started “Miaochuan†and group purchase. The transformation of the civilian population of the restaurant, although there is helplessness in chasing the interests, but it is a heavy blow to the partition of the mass catering market.
2, the foreigners chaotic, follow the wind to imitate seriousMost people want to do the original intention of catering is that they like to eat or are interested in doing, but most of them have no experience in the catering industry. And as the basic people's livelihood consumer industry, the catering industry itself has a low threshold and does not require much professional knowledge. Therefore, a large number of laymen have crossed the border to do catering. It led to product follow-up and style imitation. The most typical examples are hot pot, Yulin skewers, and yellow chicken rice. Although the foreigners have brought a lot of capital to the catering industry, which has driven the development of the industry, it has disrupted the normal order to some extent. When the normal business rules cannot be continued, it is inevitable to cause a vicious price war. In the end, it caused a loss, and the business of others did not have to do it.
The mass catering industry under multiple strikes seems to be in full bloom. Breaking the business dilemma of the Red Sea killing is of course the essence of the question, but how to break it into a difficult problem.
At the beginning of last year, Premier Li Keqiang proposed the development of a new format of "Internet +". A group of Internet people have done food and beverages across the border, and they have attracted attention both inside and outside the industry. In the first half of 2014, the “Western Young Meat Sandwich†was an ancient method of roasting meat sandwiches initiated by dozens of Internet practitioners who love Xi’an cuisine. Coincidentally, Zhang Tianyi’s “Fu Nitangâ€, a graduate of Peking University’s Master of Laws, was also hit by the Internet. It is not difficult to see that the industry model of the Internet + has brought a risk-taking approach to the masses in the predicament.
So how can mass catering use the Internet + to turn to the crisis and expand the new business path?The rise of 2014 and the gradual entry into the normal ordering app and take-away website last year seem to give us some answers. With the help of Internet software and hardware, mass catering has ushered in a new page. China's pos machine network Xiaobian predicts here that in the future, catering owners who use take-out orders, small ticket printers and various types of smart terminals will surely usher in a wave of business dividends. Therefore, we recommend several excellent catering industry management hardware here to provide business convenience for the majority of industry practitioners. Tianbo's business fire series products have been well received by the industry since its launch. The business fire series has three series of handheld terminals, desktop terminals and cabinet terminals. Among them, the business fire ordering artifact integrates Baidu takeaway, US group takeaway and hungry. The large platform makes the take-out order easy; the TPS515 Android smart cash register is equipped with a high-performance CPU for various cashier occasions...
Under the unconstrained and uneven environment of similar products, the choice of catering business hardware is foggy for practitioners. If you want to get out of the dilemma of the Red Sea and open up a professional catering road, you must have high-quality hardware. Paying attention to China's POS network will provide you with first-hand information on industry products in time, so that you will not miss a business opportunity.
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