Blockbuster! Jingdong Financial White Strip Flash Break

Blockbuster! Jingdong Financial White Strip Flash Breaks, Financial Technology Becomes "+ Internet" Connector

The autumn wind seems to have no effect on the hot debate caused by the hot launch of Jingdong Finance's “White Strip Flash”.

Recently, Jingdong Finance announced that the "White Strip" and the bank's joint electronic account - "White Strip Flash Payment" was officially launched. The account was used on the UnionPay flash POS machine of about 19 million units across the country through the UnionPay cloud flash payment technology. With more than 8 million merchants, this mobile consumer finance experience will satisfy people's clothing, food, housing, travel and other types of consumer demand.

In simple terms, as a result of the integration of traditional financial and financial technology, “White Strip Flash Pay” has opened up online and offline financial consumption scenarios, and has been highly regarded by the industry as a pioneering practice of “+ Internet”. But in a deeper perspective, this is the deep change of financial technology to the traditional financial industry, and “White Strip Flash Pay” will be expected to rise strongly with its unique advantages and Jingdong Finance, and become an important part of the mobile payment field with Alipay and WeChat payment. New power.

On the other hand, Jingdong Finance can jointly launch a white-strip flash payment with the bank, thus consolidating the value of financial technology as a traditional financial “+Internet” connector. This is the biggest inspiration for the white-strip flash to the industry.

Jingdong Finance's "Connector" Strategy

In the field of Internet finance, Jingdong Finance, which has a deep understanding and excavation of consumers and consumer scenes, has always been a pioneer.

As the earliest product to provide e-commerce procurement services in China, JD.com is one of the earliest innovative Internet financial consumer products launched by JD. After several years of practice and improvement, Jingdong Finance has owned a large number of users who are highly recognized by the “White Strip” brand. However, for Jingdong Finance, which insists on consumer finance from the perspective of consumers, “white bars” are only the starting point, not the end point. After the white bars, Jingdong Finance has been pursuing deep innovation and self-iteration of products.

Last year, the central bank's bank account classification management system was introduced. Jingdong Finance, which has cooperated with traditional banks, has keenly seized this policy opportunity, carried out more in-depth cooperation with banks, and vigorously sought to re-open and innovate in the field of Internet finance. The result of an effort.

The opening process of “White Strip Flash Pay” is extremely simple and fast. It can be opened within 7 seconds through the “White Strip” channel on Jingdong Financial APP. The account is added to the NFC-enabled mobile payment client. After successful binding, It can be used for daily payment at UnionPay flash POS machine.

Unlike Alipay Huayu, “White Strip Flash Payment” is not a virtual credit card, but an electronic bank account linked to the bank. It is a bank second-class account that complies with the central bank’s regulatory requirements. The management right belongs to the bank, and the bank completes the identity of the customer. For verification and account authorization, “White Bar” provides consumer loans for individual consumers who own the account. “White Strip Flash Payment” and “White Bar” share the same amount, and the repayment process is the same as “White Bar”.

Therefore, in essence, “White Strip Flash Pay” is actually acting as a connector. Through the underlying account and risk control technology of Jingdong Finance, the connection between “white strip” and bank account is realized, and “white strip flash payment” can be enabled. Real-time account opening and offline real-time payment, while helping banks to access online and offline financial services, improve the consumer financial payment experience of mobile terminals, so that consumers can better enjoy financial services.

Through the UnionPay cloud flash payment technology, “White Strip Flash Payment” can be used on about 19 million sets of UnionPay POS machines across the country, covering more than 8 million merchants. This mobile consumer finance experience will satisfy people’s clothing, food, housing, Various types of consumer demand, such as the line, have further expanded the domestic consumer financial services market.

At the same time, the “White Strip Flash Payment” from the Internet finance field and becoming the carrier of JD Finance once again has formed a complementary relationship with the traditional credit card market, further enriching the form of consumer financial products.

The value of the connector is the breakthrough and leading of Jingdong Finance to the financial technology industry.

Wind control technology has become the key to financial technology innovation

There are a lot of financial technology companies, but why is Jingdong Finance able to cooperate with banks to cooperate with white bars? What is the root cause behind it?

"The grandson and the murder article" has a cloud: "Knowing oneself and knowing oneself, there is no war." This is not only the martial arts that have traditionally been defeated by the battlefields, but also the commercial warfare that cannot see the smoke, and the Internet industry today. It is also an irresistible way to win. Jingdong Finance, obviously, is well versed in this unanimous victory.

Seize the policy opportunity, carry out in-depth cooperation with the bank, and launch the “white-strip flash payment”. It is obvious that Jingdong Finance knows very clearly what it needs and can do; it is also very clear what it can't do, when it needs to borrow external force, or When do you need to transport external forces?

"White strips pay" is the number of ways to achieve win-win cooperation. Although Internet finance can be arbitrarily arbitrarily on the line, offline payment is not good at it. In contrast, traditional banks that pay off-line payments are struggling in the Internet finance arena. This undoubtedly provides an important prerequisite for the cooperation between the two sides, and the introduction of the central bank's bank account classification management system provides the best opportunity for the two to complement each other and win-win cooperation.

It is worth noting that in the ecological logic of “white strips”, the “white strips” are behind the massive scenes of the line. In fact, it is the risk control capability of Jingdong Finance, and the product opening capacity of JD’s financial technology. It is this ability to become a catalyst for the integration of traditional banking “+Internet” practices with financial markets.

And Jingdong Finance itself, with the help of the "white strip" product capability output, allows the parties in the consumer financial market to connect more effectively. The next step is to further integrate resources with the traditional financial industry to provide consumers with standardized consumer rights and mobile experience.

Jingdong Finance Improves Financial Ecology Layout

Needless to say, before the "White Strip Flash" was launched, the power of Jingdong Financial Online was actually relatively weak. On the occasion of Alipay and WeChat payment to the offline through the use of scanning code and micro-POS, Jingdong Finance has been waiting for a better opportunity and channel to cut into the line, and has been making a blockbuster big move.

The high-profile online launch of “White Strips” finally made the industry realize that Jingdong Finance’s previous silence under the Internet was actually for today’s outbreak. Compared with the slow scanning code and micro POS mode, the "white strip flash payment" based on the "+ internet" mode of borrowing power is obviously more lethal, and it is easier to attack the city quickly and efficiently.

Under the premise of complying with the regulatory requirements, the landing of “White Strips” means that the financial shortcomings of Jingdong have been effectively compensated, and the road of “white strips” going to the offline scenes has been paved.

Now relying on big data risk control technology and clear underlying accounts, Jingdong Finance will open up Jingdong Financial White Bar users to traditional financial institutions to help them open up online and offline financial service channels, help them realize “+Internet” and truly become a ditch connection. Offline and offline, connecting the intermediate bridge between mutual gold and traditional finance, and thus consolidating the traditional financial “+Internet” connector capability of financial technology.

In this sense, the future of JD Finance seems to be showing a different path: JD Finance has truly become a financial technology company, like a product connected on the basis of risk control, so that the efficiency of the entire financial market is improved. Innovative financial technology companies, this may become the primary focus of Jingdong Finance's future expansion and innovation.