Popular colors change every year, and there are subtle differences every year. In 2016, the color used in the UI is not so bold, but in 2017, the use of color has become more and more bold. For example, the new version of Taobao, the use of a relatively y

Trend 1: Cold and warm hue gradient

This type of application in the UI, such as the new version of Taobao is the use of warm color monochrome phase gradient, which is one of the trend of product interface color in 2017-2018.


Trend 2: Solid color with higher saturation

This type of color is mostly used in brands, illustrations, etc., but it is slowly increasing on personal websites or creative design websites. For the use of solid colors, if you can't grasp the balance between colors, it is easy to get the opposite. .


Trend 3: Adjacent color gradient


This type of color is also used in the UI. Using a neighboring color gradient gives a subtle feeling. Generally, the color gradient of the adjacent color is used, and the color is mainly based on one color, and the other colors are supplemented, so that the primary and secondary colors are relatively clear.

Trend 4: Single Extreme Color

This type of color is mostly on the Web side, and it is more and more in foreign countries. This kind of color is used in conjunction with the geometric form of "dotted line surface", which is a perfect match.


Trend 5: Black and white minimalist wind

This type of color matching is similar to the above, but the gray tone is neutral, and it is more temperament in a minimalist form. So now many niche apps use a single gray tone, such as reading apps.


Trend 6: Multi-color gradient

Gradient color, the front is said to the same hue gradient, the adjacent hue gradient, and the multi-color phase gradient will be more visually expressive, this type of color is mostly used on the Web side.


Trend 7: Different Hue and Levels contrast contrast


This type of color matching is the most difficult to control in these categories. It involves the control of hue and color gradation. The color matching we see will bring a strong visual impact. Different colors are matched, and the coloring steps are very different, so the visual effect is more full and full. For example, the Instagram icon is a good example.


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