For any kind of mobile payment carrier, the Chinese market is a fulcrum that can shake the earth – because the market is huge and the growth rate is amazing. But compared to the early days of the big fan, Apple Pay is almost hard to remember. Based on the confidentiality agreement signed by various banks and Apple, it is difficult for us to understand from the official level how much the number of users, transactions and transaction amount of Apple Pay in China for one and a half years. However, the reporter learned from a large stock company and the state-owned large-scale retail business executives that the situation of the two banks is "not so optimistic." 
Card users accounted for no more than 4% and 2% of Apple Pay, respectively, with more than 3 million and more than 1 million. Moreover, according to several bankers, the proportion of 4% is considered to be higher in the industry, and many banks are between 1% and 2%.
I believe that these statements will not be too far from the actual situation. In this way, to a certain extent, Apple Pay has initially announced a smash in the vast Chinese market.
Then the problem will follow. why? The reason is of course not that iPhone shipments are small. Although IDC data does show that iPhone shipments in China fell by 23% in 2016, they are being squeezed out by domestic brands such as Huawei.
In a professional attitude, when we are talking about a "pay", we are not talking about a payment method, but an account that carries a business scenario. This is not just for Apple Pay, it is the same for other mobile phones.
Let's look at a passive squeeze factor: the opponent is too strong. In the fourth quarter of last year, the transaction volume of China's third-party mobile payment market reached 12.82 trillion yuan, an increase of 41.72%. Among them, with the strong import effect (social, e-commerce) and the natural advantage of channel viscosity, Alipay and WeChat payment are still among the top two, and the added market share is larger than before, increasing to 91.12%; The eight were killed in a market that was less than 9%.
The main reason for Apple Pay's unfavorable battle in China is that there are too few commercial scenarios. Online, other payment carriers have comprehensively (or gradually) built comprehensive functions such as money fund purchase, fund insurance and other financial consignment, shopping concessions, travel, housekeeping, movie tickets, lottery tickets, water and electricity coal payment, transfer, etc., and Apple Pay even Personal transfers cannot be supported.
Online, the Apple Pay acceptance network is subject to multiple factors such as supervision, industrial environment, and merchant audience acceptance, which is far less than that of Chinese native players. For example, to reduce merchant fee and merchant consumption discount (this needs to be coordinated with the issuing bank), Apple Pay's strength is not an order of magnitude with Alipay and WeChat payment. In addition, Apple Pay's receiving terminal is a specific NFC (Near Field Payment) machine. Usually, merchants will be equipped with ordinary POS machines and scan code guns, but they will not necessarily be equipped with (or upgraded) the receiving terminals required by Apple Pay. If the merchants want to upgrade the acceptance terminal, the corresponding subsidies are not in place, and it is difficult for the merchants to have the motivation to do so.
In summary, a payment tool that does not have an entry advantage, lacks a commercial scenario that is attractive enough for users, and is defeated in the face of a comprehensive payment account with huge imagination, strong execution, and perfect business foundation in China's domestic market. It is not unexpected. Therefore, Apple Pay's card-holding users account for only two or three percentage points.
I believe that these statements will not be too far from the actual situation. In this way, to a certain extent, Apple Pay has initially announced a smash in the vast Chinese market.
Then the problem will follow. why? The reason is of course not that iPhone shipments are small. Although IDC data does show that iPhone shipments in China fell by 23% in 2016, they are being squeezed out by domestic brands such as Huawei.
In a professional attitude, when we are talking about a "pay", we are not talking about a payment method, but an account that carries a business scenario. This is not just for Apple Pay, it is the same for other mobile phones.
Let's look at a passive squeeze factor: the opponent is too strong. In the fourth quarter of last year, the transaction volume of China's third-party mobile payment market reached 12.82 trillion yuan, an increase of 41.72%. Among them, with the strong import effect (social, e-commerce) and the natural advantage of channel viscosity, Alipay and WeChat payment are still among the top two, and the added market share is larger than before, increasing to 91.12%; The eight were killed in a market that was less than 9%.
The main reason for Apple Pay's unfavorable battle in China is that there are too few commercial scenarios. Online, other payment carriers have comprehensively (or gradually) built comprehensive functions such as money fund purchase, fund insurance and other financial consignment, shopping concessions, travel, housekeeping, movie tickets, lottery tickets, water and electricity coal payment, transfer, etc., and Apple Pay even Personal transfers cannot be supported.
Online, the Apple Pay acceptance network is subject to multiple factors such as supervision, industrial environment, and merchant audience acceptance, which is far less than that of Chinese native players. For example, to reduce merchant fee and merchant consumption discount (this needs to be coordinated with the issuing bank), Apple Pay's strength is not an order of magnitude with Alipay and WeChat payment. In addition, Apple Pay's receiving terminal is a specific NFC (Near Field Payment) machine. Usually, merchants will be equipped with ordinary POS machines and scan code guns, but they will not necessarily be equipped with (or upgraded) the receiving terminals required by Apple Pay. If the merchants want to upgrade the acceptance terminal, the corresponding subsidies are not in place, and it is difficult for the merchants to have the motivation to do so.
In summary, a payment tool that does not have an entry advantage, lacks a commercial scenario that is attractive enough for users, and is defeated in the face of a comprehensive payment account with huge imagination, strong execution, and perfect business foundation in China's domestic market. It is not unexpected. Therefore, Apple Pay's card-holding users account for only two or three percentage points.
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