After May 1, Yunnan Impression Wine Co., Ltd. will launch a variety of super-convenient packaging for wine, low-end dry red in bulk, Lele, and beer bottles, which will be a common path for the Chinese wine market. This is the company CEO recently announced to the outside world.
According to the statistics of China Brewing Industry Association, the consumption of wine in China exceeded 400,000 tons in 2002. From 1994 to 2000, China’s wine consumption increased by 61.8%. According to relevant experts' predictions, by 2006, China will become the fastest growing place in global wine consumption. At present, the world's annual per capita consumption is 7.5 liters, while China has only 0.5 liters, which is 1/15 of the world. There are currently more than 600 companies in China engaged in wine production. At present, China's wine market has been fully developed. Wine enterprises have huge production capacity and consumer demand is also rising. There is an urgent need for further communication between the two. Impression Wines will invest huge sums of money to promote the wine "super convenience" market. They will use the existing production lines and sales channels of some breweries to launch beer bottled wine through cooperation. In addition, drawing on some advanced foreign experience, we will introduce Tetra Pak's small packaging products, with the price within 6 yuan. At the same time, it will adopt a variety of bulk red wines.
According to the statistics of China Brewing Industry Association, the consumption of wine in China exceeded 400,000 tons in 2002. From 1994 to 2000, China’s wine consumption increased by 61.8%. According to relevant experts' predictions, by 2006, China will become the fastest growing place in global wine consumption. At present, the world's annual per capita consumption is 7.5 liters, while China has only 0.5 liters, which is 1/15 of the world. There are currently more than 600 companies in China engaged in wine production. At present, China's wine market has been fully developed. Wine enterprises have huge production capacity and consumer demand is also rising. There is an urgent need for further communication between the two. Impression Wines will invest huge sums of money to promote the wine "super convenience" market. They will use the existing production lines and sales channels of some breweries to launch beer bottled wine through cooperation. In addition, drawing on some advanced foreign experience, we will introduce Tetra Pak's small packaging products, with the price within 6 yuan. At the same time, it will adopt a variety of bulk red wines.
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