Packaging is the best advertisement for the product. In today's highly competitive sales, this statement is more than reasonable. Good packaging design is a key component of successful sales. This is reflected in retail packaging.
The packaging design has a very intuitive effect. When you look for a wide range of goods, your attention is very short on each product. Therefore, the packaging design must be straightforward and intuitive, it must be clear and clear, so that the customer's use of the product at a glance This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct grasp of rhythm, the choice of materials, etc., all have specific understanding and mastery, and strive to make every design economical and practical.
Each time a customer makes a design, it is often for a variety of reasons. Sometimes it is to introduce a brand-new product, sometimes to improve the packaging of the original product. Regardless of the design motivation, it is essential to fully understand the consumer's needs. This requires the designer to have a market A certain understanding, such as: the customer is launching a brand new product, it is necessary to carry out research, its target market, how to develop a corresponding design plan for the target consumer group; if it is the upgrading of the product, then the original brand packaging Which advantages need to be inherited; if the product is redesigned, it is to develop a new market or to reverse the downward trend of sales, how to sell similar products, what are the advantages and disadvantages, which of the existing designs need to learn from Strengths and weaknesses. In short, the more thorough the understanding of the customer situation, the more accurate the market positioning, the better the final design effect.
The competition between modern products is particularly fierce, and how to assist businesses to occupy the market more effectively, a successful designer needs full and comprehensive investigation. It is not only necessary to study the design of competitive rivals, but also to study the product's own characteristics, product sales channels, the use of the crowd, product storage, transportation security, shelf display effects and other factors.
In the external environment, the packaging design of the product is not independent, and we advocate the integrated operation mode. The integrity of the product itself as a fundamental, packaging as the center, supplemented with advertising, all kinds of promotional measures to integrate, in order to achieve the same image, the purpose of significant results, which requires the product packaging design to reflect the plan of advertising The purpose of the package is to align its promotional slogans and slogans with a large sales promotion environment and to directly target consumer groups.
A packaging design project requires the collaboration of multiple people. It needs to communicate and communicate with businesses. It needs to cooperate closely with those responsible for production and sales. For major projects, it should also include the involvement of market research personnel, consultants, and other professionals. In short, a good design is the best manifestation of the collaborative power of groups, the desire for cooperation is close, and the greater the grasp of products on the market and the achievement of good sales performance.
Develops a new process for foam packaging paper
PSP, a German company, recently developed a new process for the production of foam paper. The packaging materials produced by it can replace foam.
The foam paper uses old books scrap paper and flour as raw materials. The old newspapers are first cut into shreds, then ground into fibrous pulp, and mixed with flour in a ratio of 2-1. The mixed pulp stock Into the extrusion press into cylindrical particles. During the extrusion process, the raw material is subjected to steam as a foam paper. Using this type of foamed paper pellet as raw material, various shapes of plastic packaging can be produced according to different needs. Foam paper can be molded once, without chemical additives, and can be recycled after use.
Switzerland launches new soft food packaging
Switzerland has introduced a transparent, soft food packaging similar to toothpaste packaging. PET packaging is used in this packaging. It not only does not affect the taste and aroma of the packaged goods, but also provides good barrier properties to ensure food quality during the shelf life of the goods.
This kind of packaging is light and durable, transparent packaging can see the internal packaging, the lid is easy to open and close, has the characteristics of safety, cleanliness, easy to use, and has good environmental protection: First, easy to recycle; Second, thin wall; Third, Post-consumer empty packaging can be compressed and reduced in volume for easy transportation. Due to the large variability in the size and shape of the packaging material, it is possible to package food products from paste to semi-fluid.
Series of new plastic cigarettes
Recently, Nanjing Zhongda Company introduced new series of soft plastic new products to representatives from more than 60 domestic tobacco companies and invited experts and scholars.
It is reported that at present, the company's new product line has formed three series of more than 100 varieties of BOPP, CPP and BOPET. Among them, BOPP cigarette packaging film production and sales of the country's first, CPP production line in the country's largest.
Since the first half of this year, the company has also developed fire-retardant film, super film and other products. In addition, in the first half of this year, the company successfully developed a new generation of anti-counterfeiting smoke film, obtained three national patents, and also developed a BOPP shrink film package that can replace the traditional BOPT cable film, which has the excellent features of synchronous shrinkage.
Development of automatic powder packaging machine
Japan's Nagasaki Machine Manufacturing Co., Ltd. has developed and has marketed a fully automatic powder packaging machine, a powder compression mass packaging machine.
The machine consists of an inner tube device (filter) and an outer tube device (vacuum). When the externally treated powder is delivered, the air in the powder is pumped away, leaving the air between the particles to continue to be removed by a special filter in the inner tube, without releasing any particles, and enabling the powder to be Increased density, reduced powder packaging. The machine can be used for the packaging of medicines, flours and other powdered materials.
New paper bag particle packaging machine come out
Solid waste plastic regeneration technology
Mudanjiang City, Heilongjiang Province, Wantong Tobacco Machinery Factory recently developed a successful DXK20/2 paper bag particle packaging machine, and passed the provincial appraisal. This machine utilizes its own patented technology "Paper Bag Molding Process" to collect machinery, electrical appliances, pneumatics, and photoelectricity on a machine. It realizes a single machine to automatically complete the single-brand transfer, square bottom bag forming, and materials. Metering, filling, packaging, sealing and all other functions. The machine's production efficiency is 20 bags per minute, and the production cost per bag drops from 0.4 yuan to 0.1 yuan. And use FX2N-128MR programmable controller to ensure the high reliability and accuracy of the machine.
Chuangsheng Bio-Environmental Protection Company recently released a new environmental protection technology--Solid Waste Plastics Recycling Technology at Fu Wang Hotel, Taichung City, and demonstrated the results of this technology experiment. It attracted more than 100 people to listen to the event, inviting Taichung City Environmental Protection Director Zhang Huangzhen at the meeting. Address the speech and initiate the symbol button with the distinguished guests.
General manager Li Jucai pointed out that plastic waste has long caused a major environmental problem. To accelerate the recycling of recycled plastics, the company has successfully developed this breakthrough technology after eight years of successful trial production in Beijing. It is planning to invest in factories in Taiwan. This new environmental protection technology is a plastic bag that can be made of polyethylene, polypropylene, and polystyrene as raw materials, plastic bags, packaging bags for agricultural land, woven bags, fast food boxes, beverage bottles, and medical devices such as primary medical devices. Gelification technology produces gasoline and diesel. Ten tons of plastic waste can extract about seven tons of environmentally friendly oil, which has great economic value and development potential. It is an emerging industry that can turn waste into gold.
Adding heat-resistant food packaging materials The food technology center of Guelph University, Ontario, Canada has successfully developed a new type of PEN-resistant polyethylene naphthalene phenolic resin for high heat-resistant food packaging materials. This kind of material is combined with PET, polyethylene glycol terephthalate, a traditional food packaging material, to form a new PEN/PET-resistant high-heat-resistant food package that is resistant to high heat, resistance to embrittlement, resistance to moisture, oxidation, and ultraviolet radiation. material. Due to the high heat resistance of new food packaging materials, food packaging can be done in high temperature processing. For example, jam can be hot-packed in 940C, so the food's life can be effectively extended. (Text / Li Songtao)
The packaging design has a very intuitive effect. When you look for a wide range of goods, your attention is very short on each product. Therefore, the packaging design must be straightforward and intuitive, it must be clear and clear, so that the customer's use of the product at a glance This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct grasp of rhythm, the choice of materials, etc., all have specific understanding and mastery, and strive to make every design economical and practical.
Each time a customer makes a design, it is often for a variety of reasons. Sometimes it is to introduce a brand-new product, sometimes to improve the packaging of the original product. Regardless of the design motivation, it is essential to fully understand the consumer's needs. This requires the designer to have a market A certain understanding, such as: the customer is launching a brand new product, it is necessary to carry out research, its target market, how to develop a corresponding design plan for the target consumer group; if it is the upgrading of the product, then the original brand packaging Which advantages need to be inherited; if the product is redesigned, it is to develop a new market or to reverse the downward trend of sales, how to sell similar products, what are the advantages and disadvantages, which of the existing designs need to learn from Strengths and weaknesses. In short, the more thorough the understanding of the customer situation, the more accurate the market positioning, the better the final design effect.
The competition between modern products is particularly fierce, and how to assist businesses to occupy the market more effectively, a successful designer needs full and comprehensive investigation. It is not only necessary to study the design of competitive rivals, but also to study the product's own characteristics, product sales channels, the use of the crowd, product storage, transportation security, shelf display effects and other factors.
In the external environment, the packaging design of the product is not independent, and we advocate the integrated operation mode. The integrity of the product itself as a fundamental, packaging as the center, supplemented with advertising, all kinds of promotional measures to integrate, in order to achieve the same image, the purpose of significant results, which requires the product packaging design to reflect the plan of advertising The purpose of the package is to align its promotional slogans and slogans with a large sales promotion environment and to directly target consumer groups.
A packaging design project requires the collaboration of multiple people. It needs to communicate and communicate with businesses. It needs to cooperate closely with those responsible for production and sales. For major projects, it should also include the involvement of market research personnel, consultants, and other professionals. In short, a good design is the best manifestation of the collaborative power of groups, the desire for cooperation is close, and the greater the grasp of products on the market and the achievement of good sales performance.
Develops a new process for foam packaging paper
PSP, a German company, recently developed a new process for the production of foam paper. The packaging materials produced by it can replace foam.
The foam paper uses old books scrap paper and flour as raw materials. The old newspapers are first cut into shreds, then ground into fibrous pulp, and mixed with flour in a ratio of 2-1. The mixed pulp stock Into the extrusion press into cylindrical particles. During the extrusion process, the raw material is subjected to steam as a foam paper. Using this type of foamed paper pellet as raw material, various shapes of plastic packaging can be produced according to different needs. Foam paper can be molded once, without chemical additives, and can be recycled after use.
Switzerland launches new soft food packaging
Switzerland has introduced a transparent, soft food packaging similar to toothpaste packaging. PET packaging is used in this packaging. It not only does not affect the taste and aroma of the packaged goods, but also provides good barrier properties to ensure food quality during the shelf life of the goods.
This kind of packaging is light and durable, transparent packaging can see the internal packaging, the lid is easy to open and close, has the characteristics of safety, cleanliness, easy to use, and has good environmental protection: First, easy to recycle; Second, thin wall; Third, Post-consumer empty packaging can be compressed and reduced in volume for easy transportation. Due to the large variability in the size and shape of the packaging material, it is possible to package food products from paste to semi-fluid.
Series of new plastic cigarettes
Recently, Nanjing Zhongda Company introduced new series of soft plastic new products to representatives from more than 60 domestic tobacco companies and invited experts and scholars.
It is reported that at present, the company's new product line has formed three series of more than 100 varieties of BOPP, CPP and BOPET. Among them, BOPP cigarette packaging film production and sales of the country's first, CPP production line in the country's largest.
Since the first half of this year, the company has also developed fire-retardant film, super film and other products. In addition, in the first half of this year, the company successfully developed a new generation of anti-counterfeiting smoke film, obtained three national patents, and also developed a BOPP shrink film package that can replace the traditional BOPT cable film, which has the excellent features of synchronous shrinkage.
Development of automatic powder packaging machine
Japan's Nagasaki Machine Manufacturing Co., Ltd. has developed and has marketed a fully automatic powder packaging machine, a powder compression mass packaging machine.
The machine consists of an inner tube device (filter) and an outer tube device (vacuum). When the externally treated powder is delivered, the air in the powder is pumped away, leaving the air between the particles to continue to be removed by a special filter in the inner tube, without releasing any particles, and enabling the powder to be Increased density, reduced powder packaging. The machine can be used for the packaging of medicines, flours and other powdered materials.
New paper bag particle packaging machine come out
Solid waste plastic regeneration technology
Mudanjiang City, Heilongjiang Province, Wantong Tobacco Machinery Factory recently developed a successful DXK20/2 paper bag particle packaging machine, and passed the provincial appraisal. This machine utilizes its own patented technology "Paper Bag Molding Process" to collect machinery, electrical appliances, pneumatics, and photoelectricity on a machine. It realizes a single machine to automatically complete the single-brand transfer, square bottom bag forming, and materials. Metering, filling, packaging, sealing and all other functions. The machine's production efficiency is 20 bags per minute, and the production cost per bag drops from 0.4 yuan to 0.1 yuan. And use FX2N-128MR programmable controller to ensure the high reliability and accuracy of the machine.
Chuangsheng Bio-Environmental Protection Company recently released a new environmental protection technology--Solid Waste Plastics Recycling Technology at Fu Wang Hotel, Taichung City, and demonstrated the results of this technology experiment. It attracted more than 100 people to listen to the event, inviting Taichung City Environmental Protection Director Zhang Huangzhen at the meeting. Address the speech and initiate the symbol button with the distinguished guests.
General manager Li Jucai pointed out that plastic waste has long caused a major environmental problem. To accelerate the recycling of recycled plastics, the company has successfully developed this breakthrough technology after eight years of successful trial production in Beijing. It is planning to invest in factories in Taiwan. This new environmental protection technology is a plastic bag that can be made of polyethylene, polypropylene, and polystyrene as raw materials, plastic bags, packaging bags for agricultural land, woven bags, fast food boxes, beverage bottles, and medical devices such as primary medical devices. Gelification technology produces gasoline and diesel. Ten tons of plastic waste can extract about seven tons of environmentally friendly oil, which has great economic value and development potential. It is an emerging industry that can turn waste into gold.
Adding heat-resistant food packaging materials The food technology center of Guelph University, Ontario, Canada has successfully developed a new type of PEN-resistant polyethylene naphthalene phenolic resin for high heat-resistant food packaging materials. This kind of material is combined with PET, polyethylene glycol terephthalate, a traditional food packaging material, to form a new PEN/PET-resistant high-heat-resistant food package that is resistant to high heat, resistance to embrittlement, resistance to moisture, oxidation, and ultraviolet radiation. material. Due to the high heat resistance of new food packaging materials, food packaging can be done in high temperature processing. For example, jam can be hot-packed in 940C, so the food's life can be effectively extended. (Text / Li Songtao)
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