Multi-layer labels convey more information

Nestlé Excella's 150-gram canned coffee uses a clever promotional multilayer label. The bottom layer of the circular multi-layer label is a self-adhesive that can be glued to the top of the coffee can lid. The four-layer, seven-page label has two bonding points that consumers can tear at the marked arrow after purchasing the product. The multi-page label is printed with the promotional slogan of Nestle products, the joyful pictures of people tasting delicious coffee, the development history of the products, and the explanation of the raw materials pictures and ingredients. The can body of Nestle's Excella brown can only highlights the "NESCAF logo and product name, it looks simple and stylish, and multi-layer labels make up for the small content of packaging information.

Multi-layer labels are printed by Ko-Pack's 12-color multi-layer label printer. According to Mr. Sugimoto Takeshi, Managing Director of Ko-Pack KBA, this multi-layer label, which can be up to 9 pages long, is rare in China but has been widely recognized and used in Europe and North America. Coca-Cola, Pepsi, Asahi Beer, etc. All used multilayer labels. At present, only Ko-Pack can make this kind of patent that has obtained the world patent.

Multi-layer labels can deliver more product and company information, especially during promotional activities. Manufacturers can also integrate information such as coupons, prize drawing principles, prize descriptions, product usage methods, and other product introductions of the same series into a small one. On the label.