The new Halls Max lozenges developed by Cadbury Adams of New Jersey USA use a unique translucent PVC box to attract people’s attention. The color of the box is quite eye-catching, the mint-like product is blue, and the cherry-flavored product is red. The 18-piece plastic box shimmers, giving people a vaguely visible look inside the blister pack.
Roney Schaller, a senior packaging engineer at Cadbury, designed the package and said: "In order to highlight the efficacy of Halls Max, we need a completely different form of packaging." New product will Hall`s Vapor Action The menthol component was combined with oral anesthesia ethyl p-aminobenzoate and the purpose of introducing this new product was to extend the brand benefit of the cough medicine vendor Halls to throat lozenge products.
The plastic box is made from 12 gallons of polyvinyl chloride by McLean Packaging and can be used on Cadbury's existing Romaco cartoning machine to minimize machine adjustments. Scherer said: "The performance of PVC and SBS on the equipment is of course different, but we have etched the PVC box to make it adaptable to the equipment so that the PVC box can run at least as fast as SBS."
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