With the development of electronic publishing and cross-media publishing technology, the traditional printing market will be greatly impacted. The ever-changing customer demand has led to an increase in print-on-demand, fewer and fewer prints, and the use of digital printing technology has enabled one sheet to be printed. People not only want to be able to print at any time, anywhere, but also as much as they need. It is hoped that the shorter the better, the cheaper the price. These changes are forcing traditional printers to seek new business. The application of personalized printing is just the opportunity for traditional printers to open up new markets.
Personalized printing is called PrintOnDemand in foreign countries. That is, the printed images and texts can be continuously changed according to preset contents and formats. Each print can be designed and printed on specific objects. Personalized printing is easily reminiscent of variable or short-run printing. Variable printing, variable, is a common feature of printing, except that traditional printing is changed between batches, and one batch of printing is a change within batches. As for the short version, the size of the batch is prominent and does not reflect the individualized connotation. Printing should include three parts: prepress, printing, and postpress. Personalized printing is not just a personalized design, but a combination of design, printing, and printing. The application of personalized printing is very broad. The personalized printing forms of marketing are mainly driven by suppliers and driven by customers. What are the necessary technologies for personalized printing? In recent years, digital printing machines that support personalized printing have become more mature. Faster, higher quality, and more reliable, faster printing costs per page; new technologies and workflows make production processes more complete and automated, and the rapid growth of the Internet has brought personalized advantages to the forefront. It also provides support for the data processing processes needed for personalized printing. All this provides the basis for the rapid development of personalized printing.
However, personalized printing faces numerous challenges in the implementation process. First, it has both pure and technical issues, as well as market and management issues, including the need for standards, data processing and security, accuracy of printed sheets, binding, and post-production. Processing requirements, market acceptance and demand. Second: From the current development situation, it has not yet become a truly mature industry. The key issue is to have more people in the industry and printing companies invest in their questions, add motivation for personalized printing, turn the potential market into a real industry, and open up new profit points for personalized printing. According to a survey conducted by IBM, 71% of customers plan to use personalized printing in the next two to three years, of which 43% will use color personalized printing technology.
At present, the growth of personalized printing in the field of on-demand printing in foreign countries is very shameful. On the one hand, manufacturers have started to develop target markets consciously for their target customers. On the other hand, end users of print products have increasingly stressed their own. Personalization, the increasing demand for quality of printed products, thus promoting the promotion and application of a large number of printing.
In China, there are two main obstacles to the development of personalized printing: First, the personalized printing market has not yet been formed, and the scale and demand are too small, which has not attracted enough attention. Second, the cost of personalizing printing is too high. It is also necessary to consider the affordability of enterprises and choose the equipment that suits the actual situation of the company. On the other hand, due to the influence of traditional printing concepts, most people have formed an ingrained idea that printing can only be done in large quantities.
Although the personalized printing market is currently the same, one thing is certain: the development of printed materials is a trend and represents the future direction of printing. Its potential market will certainly become a new development space for printing companies. With the application of biochemical printing, more companies will be able to realize their dreams, print exquisite annual reports, tenders, sample books, manuals, and samples, so that enterprises can establish a good image and win in the competition.
Personalized printing is called PrintOnDemand in foreign countries. That is, the printed images and texts can be continuously changed according to preset contents and formats. Each print can be designed and printed on specific objects. Personalized printing is easily reminiscent of variable or short-run printing. Variable printing, variable, is a common feature of printing, except that traditional printing is changed between batches, and one batch of printing is a change within batches. As for the short version, the size of the batch is prominent and does not reflect the individualized connotation. Printing should include three parts: prepress, printing, and postpress. Personalized printing is not just a personalized design, but a combination of design, printing, and printing. The application of personalized printing is very broad. The personalized printing forms of marketing are mainly driven by suppliers and driven by customers. What are the necessary technologies for personalized printing? In recent years, digital printing machines that support personalized printing have become more mature. Faster, higher quality, and more reliable, faster printing costs per page; new technologies and workflows make production processes more complete and automated, and the rapid growth of the Internet has brought personalized advantages to the forefront. It also provides support for the data processing processes needed for personalized printing. All this provides the basis for the rapid development of personalized printing.
However, personalized printing faces numerous challenges in the implementation process. First, it has both pure and technical issues, as well as market and management issues, including the need for standards, data processing and security, accuracy of printed sheets, binding, and post-production. Processing requirements, market acceptance and demand. Second: From the current development situation, it has not yet become a truly mature industry. The key issue is to have more people in the industry and printing companies invest in their questions, add motivation for personalized printing, turn the potential market into a real industry, and open up new profit points for personalized printing. According to a survey conducted by IBM, 71% of customers plan to use personalized printing in the next two to three years, of which 43% will use color personalized printing technology.
At present, the growth of personalized printing in the field of on-demand printing in foreign countries is very shameful. On the one hand, manufacturers have started to develop target markets consciously for their target customers. On the other hand, end users of print products have increasingly stressed their own. Personalization, the increasing demand for quality of printed products, thus promoting the promotion and application of a large number of printing.
In China, there are two main obstacles to the development of personalized printing: First, the personalized printing market has not yet been formed, and the scale and demand are too small, which has not attracted enough attention. Second, the cost of personalizing printing is too high. It is also necessary to consider the affordability of enterprises and choose the equipment that suits the actual situation of the company. On the other hand, due to the influence of traditional printing concepts, most people have formed an ingrained idea that printing can only be done in large quantities.
Although the personalized printing market is currently the same, one thing is certain: the development of printed materials is a trend and represents the future direction of printing. Its potential market will certainly become a new development space for printing companies. With the application of biochemical printing, more companies will be able to realize their dreams, print exquisite annual reports, tenders, sample books, manuals, and samples, so that enterprises can establish a good image and win in the competition.
Since its establishment, Baklam has always positioned product quality as the core of the company's participation in market competition. It is a professional dining table chair, dining room dining table chair, dining room dining table chair and dining room dining table chair customization manufacturer.
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