In the just-concluded Dragon Boat Festival holiday, most furniture brands have achieved good sales results. According to industry analysts, in addition to merchants' profits and concessions, a new concept of furniture consumption has also played a vital role. According to reports, the brand furniture manufacturers in some home furnishing stores in the city to promote the "mortgage to buy furniture" service innovation consumption model, driving the holiday sales of the furniture industry, especially the promotion of high-end furniture brand sales.
Advance the future to build a dream home
An internationally renowned furniture brand seller told reporters that young white-collar workers who have just joined the work especially favor the "mortgage to buy furniture" service. “After the launch of the mortgage payment method, in the three-day holiday of the Dragon Boat Festival, our sales have nearly doubled compared with the previous 'May 1' and Qingming small holiday.†The seller analyzed that the high-grade furniture materials, quality first-class, modeling The design is noble and decent, and it is always the favorite of the middle and high-end people. Before the implementation of mortgage payments, many young white-collar workers, although their quality, aesthetics and pursuit of quality of life determine their preference for high-end furniture, they still do not have the strength to buy. The emergence of mortgage payments has enabled them to exchange their “future development potential†for the good wishes of “immediately building their dream homeâ€.
New shopping enjoys win-win situation
Subsequently, the reporter learned that at present, Chengdu, Nanjing, Beijing, Shanghai, Ningbo, Wenzhou and other cities can purchase furniture by mortgage. And furniture stores and furniture brands around the world seized the opportunity to jointly launch mortgage services at the right time. It is understood that some merchants have introduced a tempting mortgage-free policy of “free mortgage†and “ultra low and low down paymentâ€. Even some furniture brands are in line with other sales industries and have introduced a “zero down payment†payment method.
During the interview, many insiders said that the creation of new things like “mortgage to buy furniture†will bring new strength and new hope to the whole industry, but it also needs time and market testing. In their view, “mortgage to buy furniture†can drive the rapid growth of furniture sales, bringing consumers a comprehensive shopping enjoyment.
A store owner said in an interview that “mortgage to buy furniture†is a good way for “consumers to be happy, merchants are satisfied, and banks are interestedâ€. “With the joint promotion of merchants, stores and banks, consumers dare to spend the money they earn in the future. Furniture companies can increase sales, and mortgages are also a good payment method for consumers.†The responsible person further analyzed that First of all, “mortgage to buy furniture†is also a brand-new attempt for banks to open up other fields besides housing, automobiles and electrical appliances. Secondly, it has added more choices to consumers and satisfied consumers. Comprehensive demand; third, for the business, in this process can reach more customers, but the risk is zero.
NINGBO NEWMORE IMP. & EXP. Co., LTD. , https://www.zjnewmore888.com