With the world's low carbon and environmental protection trend, the rapid development of the real estate economy, as well as the increasing demand for comfortable and healthy living, coupled with the emergence of the trend of “making bamboo with wood†in the home industry, “Whole Bamboo Home†Life has gradually become a hot topic, and it is becoming more and more popular in many big cities such as Beijing, Shanghai, Guangzhou, Chongqing, Qingdao, Tianjin, etc., and it is also favored by countries such as Europe, America and Japan in the international market. Therefore, this has also spawned the “Full Bamboo Home†market and made it scale.
The reason why the whole bamboo home market is an emerging market and has broad prospects is mainly due to the following reasons: “World Bamboo Sees Chinaâ€, China is a country rich in bamboo resources, and the current bamboo planting area is more than 5.2 million. Hectares, accounting for more than one-third of the world. Moreover, the statistics of the Chinese Academy of Forestry show that 95% of the world's best bamboos are distributed in China; the total output value of the bamboo industry has reached more than 90 billion yuan in 2010, and it has a rapid growth momentum.
Secondly, bamboo products are both environmentally friendly and inexpensive. Bamboo products not only have strong wear resistance and deformation resistance, but also a very environmentally friendly furniture. In terms of price, the price of bamboo is much cheaper than the average high-end wood.
Once again, people's awareness of consumption is slowly turning to bamboo products. This is because in addition to people's awareness of environmental protection, there is a uniform wood furniture that has made people's eyes slightly tired. According to a survey, more than 70% of young people, white-collar workers, teachers and doctors now like bamboo furniture and aspire to the living environment of the whole bamboo home. Obviously, people's consumption philosophy has changed.
Finally, policy orientation will promote the development of the bamboo industry. Driven by national policies, the State Forestry Administration and local governments are giving great support to the development of the bamboo industry.
From the above four points, China's bamboo industry is a sunrise industry, and the future home market will usher in a situation in which bamboo products dominate the world. Then, for bamboo product manufacturers, the whole bamboo home market will be an emerging market with great development prospects. Therefore, it is imperative to seize the market opportunity.
For the production enterprises, in the face of the broad prospects of the whole bamboo home market, forward-looking companies tend to take the opportunity to seize the market, develop new products and services on the basis of full investigation, and formulate new development strategies. Then create a brand and stabilize the market position. Among them, the creation of the brand is the top priority of the company's survival and even growth.
Because the brand is a combination of enterprise products and trademarks, in today's world of economic globalization, technology, products, marketing strategies and even development strategies have been homogenized, and they are all imitating each other, but the only thing that cannot be copied is the brand. The fixed assets of enterprises are also the key to the core competitiveness of enterprises.
In the home market, if a company does not have a brand, it means that it can only be a follower of the brand enterprise, earning only a small amount of processing and manufacturing, and the lucrative profits always look into the pockets of others. Therefore, the author believes that instead of "Linyuan squid" watching others make big money, it is better to "return to the net" to build their own brand.
Taking advantage of the whole bamboo home market has taken shape, great business opportunities have been placed in front of us, why do companies without brands dare to move here, create their own brands in the relatively weak competition of the whole bamboo home market? No matter all walks of life, Exhibitions and fairs are always the wind vane and road signs of the industry. Today, despite the proliferation of exhibitions, it is still the most economical measure to promote products, create business opportunities and enhance corporate brand image by selectively participating in professional exhibitions of scale. Because compared with the publication of flat or TV commercials, salesman sales, etc., exhibition promotion is a kind of propaganda method with rich information channels, wide coverage, direct communication and low cost.
If you don't leave the house, you don't know the world. If you don't participate in the Olympics, you don't know your own gap. Similarly, the large-scale exhibition involving the bamboo industry can be called the “Olympic Games†of the bamboo industry. The first China (Shanghai) Bamboo Products Expo, both in terms of scale and professionalism, is regarded as the “bamboo industryâ€. "Olympic Games" - 20,000 square meters of exhibition area, more than 300 exhibitors, more than 20,000 professional visitors. At this exhibition, existing brand companies can conduct face-to-face communication and business negotiation with customers or potential customers on-site to further expand the brand influence of the company; while enterprises without brands can find their own products while selling their own products. Gap, learn from the experience of brand companies, and lay the foundation for creating their own brands. For dealers, it is also the best platform to join the brand. Therefore, the bamboo production enterprises should seize the opportunity, show their self and grasp all business opportunities.
In the face of the emerging market of Quanzhu Home, what choices should manufacturers and agents make? It is obvious that forward-looking enterprises will dare to enter, seize the opportunity, take the lead in occupying the market, and choose to “eat meat†instead of drinking others. The remaining soup.
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Name |
Corten Steel Metal Garden Screens |
Material | Corten steel |
Size | 900*1800mm |
Steel thickness | 2mm |
Packing | Pallet |
Packing
Packing will by pallet
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