From November 12th to 13th, the natural home furnishing factory held by Nature Home (China) Co., Ltd. will be held at the Shunde Nature Flooring Factory. Nature Home aims to open a new round of low-cost trends with this large-scale event, and launch a high-end home culture feast for Guangdong Province to launch the nation's best-selling flooring, cabinets, wardrobes and wooden doors. ã€Abstract】The grand event kick-off ceremony was held on the 13th, and the deputy president of Nature Home (China) Co., Ltd. Yan Jianbin and many guests attended the launching ceremony. Sina Home invited Mr. Yan Jianbin, Vice President of Nature Home (China) Co., Ltd. to participate in the Sina Home Elite Interview.
Yan Jianbin, Vice President of Nature Home (China) Co., Ltd. is the industry development trend
Interview time: November 13
Interviewee: Qi Jianbin, Vice President, Nature Home (China) Co., Ltd.
Interview location: Nature home Shunde snap-up meeting site
Moderator: Sina Home is flying
[Sina Home] May I ask you, are you satisfied with the process of buying the event today?
[佘建彬] I am very satisfied. The number of people who participated in the panning and the on-site environment are similar to our estimated results. In addition, the pre-preparation is sufficient and there are enough products for consumers to choose. In order to make this purchase, we have been preparing for more than a month. The purpose is to let consumers feel the natural and casual corporate culture of nature while purchasing their favorite products. One of the features of this rushing party is the Fengcheng Food Corridor, which displays a lot of Shunde cuisine, free to consumers who come to the rush to buy, to give everyone a relaxed and happy consumer environment.
[Sina Home] Just the opening of the International Food Festival in Guangzhou yesterday, the combination of two time nodes is very clever.
[佘建彬] Shunde has a strong food culture. I believe that this Fengcheng Food Gallery will bring you a different buying experience. In order to let consumers pay attention to the positive corporate image of nature home, we have put a lot of effort into this. We have to pay for the bus to participate in the rushing party. There are also special staff on the bus to introduce the company. Corporate culture, let everyone rest assured to buy.
[Sina Home] What is the reason for investing so much to make this panic?
[佘建彬] First, the market environment is not particularly good this year. To drive consumers, we must use some selling points that are more attractive to consumers. Secondly, it is almost until the end of the year. According to the general consumer's consumption habits, it will be a small renovation season. I hope to grasp this time node and make a big breakthrough, so we invested in the big cost prizes. Consumers, the winning rate is very high. Yesterday I also asked a lot of consumers, and they also felt that our event was very successful.
[Sina Home] The previous period has just passed the traditional sales season of “Golden September and Silver 10â€. How is the performance of “Golden September and Silver 10†in nature?
[佘建彬] Although the market environment is not very good, but nature has its own brand height, and our growth has reached the expected target. In order to cope with the original plan, nature is not only engaged in activities in Guangdong, but also in many other cities, our promotion activities are very good. We hope to use the key time nodes at the end of the year to complete the set goals according to our expected growth rate.
[Sina Home] You just said that this year's big environment is not particularly good, plus some factors that limit the development of home business, so that this year's development is not as smooth as expected, how can this situation be reversed?
[佘建彬] In fact, most of the types of promotion activities are similar to each other. For nature, the most powerful advantage is the brand influence of nature. The corporate image of health, environmental protection and public welfare has made nature in the hearts of ordinary people. It has produced a certain positive impact. The propaganda purpose of nature has not changed, including health, environmental protection, public welfare, and consumers also agree with our corporate image. Many consumers want to buy our products, not only to buy the floor, but also to buy ideas and brands.
[Sina Home] Nature has always focused on the development of public welfare, and will the efforts to invest in public welfare continue to increase?
[佘建彬] We will certainly not waver in this point, and nature is also preparing to go abroad to do charity activities. We hope that these activities will enhance the popularity of nature homes abroad. Because foreign consumers value the concept of green environmental protection, we are ready to continue our public welfare activities in Paris, France or the United States for global brand communication.
[Sina Home] Does it mean that nature will expand its influence in the world?
[佘建彬] This is for sure, because nature is global and needs global development.
[Sina Home] What kind of home fur industry will be covered in addition to the floor?
[佘建彬] The overall home is a trend in the industry. We have been studying this idea for two years. Without easy action, we must be prepared. Soon after, or Foshan, or Guangzhou, we will promote an experience store similar to the IKEA operation. We hope to make consumers one-stop shopping, a wide range of products, covering the level of the home.
[Sina home] very good concept.
[佘建彬] I estimate that the future direction of development is like this, just to see who is going fast.
[Sina home] Is nature already one step ahead?
[佘建彬] This is our goal. We hope that Nature Home can provide consumers with one-stop service and integrated purchasing. Moreover, we will work hard in the direction of supporting services. In the future, as long as consumers give us drawings, we will help him design, arrange and support products, so that consumers can easily save trouble.
[Sina Home] I wish you success soon. Thank you!
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