Brand owners often use smart tags to ensure the authenticity and value of products, while increasing productivity and increasing user experience.
Traditional labels and their uses are evolving. Today ’s label industry is transforming and developing towards a more profitable and intelligent label industry. The future development potential of the label will not only lie in the printed content and expression form, but also pay more attention to how to make the label more elaborate and more intelligent.
What is a smart label
Once upon a time, the term "smart tag" was used to describe packaging technology, referring to its use of RFID technology to transfer information. RFID smart tags are used to track goods in the global transportation and distribution chain, aviation salute handling, pharmaceutical and apparel industry supply chains, and are also used to monitor libraries, other books, and different types of media products. Although smart tags still cover RFID technology, the content has changed. Today's "smart tags" contain a variety of tag technologies and are more widely used in various fields.
In general, regardless of whether the label is intelligent or not, one of its main functions is information dissemination. After all, a typical purpose of labels is to provide end users with product names, descriptions, ingredients, deadlines, etc. But a smart label has the ability to convey this information to a deeper level, it can further tell a brand owner: who is using his product in this world.
Mr. Max Golter, vice president of sales of Bielomatik Jagenberg American Company, provides us with a concise definition of smart labels: "Smart labels refer to those labels that can provide more information than the text description itself. By adding sensors, the labels can achieve products The function of the instruction manual is distinguished from counterfeit products, and it can also prevent theft and determination of product whereabouts. "
Bielomatik Jagenberg has entered the field of smart label processing equipment manufacturing since 1997 and now has more than 13 years of manufacturing experience. For those who want to enter the smart label market, Bielomatik Jagenberg can provide an entry-level device, which provides a simple method for the processing of smart labels. After purchasing this equipment, the processor can still continue to use the original glue machine, die cutting machine, etc., without having to add additional equipment. It can accept blank or pre-printed roll label material, or a single roll with embedded self-adhesive roll material. The top and bottom paper are peeled off during processing. Then the top sheet and the bottom sheet are compounded again. Before rewinding, the device will conduct a final quality inspection on each label.
Endless stream of smart tags
Brand protection and anti-counterfeiting are the main application areas of smart labels.
InkSure Technologies is a company that provides concealed machine-readable security and anti-counterfeiting solutions. The company has developed a new technology-generating trace agents through spectroscopy. Invisible trace agents have been integrated into the document during the document making process. Trace agents can only be read by specially designed readers. It takes only a few cents to add tracer technology to an item, which is much cheaper than RFID technology.
Mr. Tal Gilat, President and Chief Executive Officer of InkSure Technologies, explained: "Not only packaging materials, this tracer can be combined with any other materials, such as the commonly used plastic sheet attached to the window glass. Its service life It can work as long as the proof file, unless the file is damaged. This tracer and reader can also withstand harsh weather conditions. "
The application of this technology in the pharmaceutical and tax receipt market is expected to surge. Government documents that incorporate tracer technology can add additional revenue. For example, after the Ukrainian government added tracer technology to the country ’s stamp tax bills, the tax revenue increased by 200 million US dollars in the first year.
PakSense has introduced a smart label that can digitally monitor the temperature of food during food transportation. This smart label can ensure that food does not exceed the allowable temperature range during transportation. At present, this label has been used in the fields of seafood, meat, poultry, agricultural products, dairy products, alcohol, etc. (including a few other special fields). The label consists of an electronic device that detects and records the temperature, and a paper label base material. It is packaged in a plastic bag that is safe for food and waterproof, and is marked with a unique series code. This smart tag does not use RFID technology, but can record any temperature fluctuations during transportation in other ways. The label is generally affixed to the outside of the box. One label is used for each vehicle cargo, and the transportation time is calculated in days. When the truck delivers the goods, the customer checks the visual indicator on the label to identify whether the proper temperature is maintained during transportation. If the temperature is normal, the label's green indicator will flash, and if there is a reading outside the appropriate range, the label's yellow indicator will flash. This label replaces the previous paper-type chart temperature monitoring device, which is a great upgrade in technology.
Newgistics Co., Ltd. is a leading returns management solution provider headquartered in Austin, Texas. Newgistics 'SmartLabel solution realizes the reverse transmission of small package customers' returned products in the supply chain, improving customer loyalty and profitability. The bar code of the label records all the necessary information of the shipped item. If the customer decides to return the product, he can send the packaged returned product to any post office or post with this label. Newgistics then took these packages from the post office and transported them to their own factories for sorting and assembly.
Newgistics will send out pre-shipment notifications based on the label data, which allows suppliers to act early and process returns very quickly, greatly improving customer satisfaction.
Cost reduction and application surge
Mr. Golter said that the original smart label technology comes from RF and RFID sensor technology. This technology has been developed for a long time and has become the standard of the smart label industry.
"When considering the cost of producing smart tags, you will find that the cost of the sensor is the most expensive part. In 2004, the cost of the sensor was 23 cents, and today its price has dropped to 7 cents. However, it is expensive Of medicines and electronic products are not sensitive to the price of smart labels, as long as the price is acceptable between 10 cents and 40 cents. "
The once high cost has now been greatly reduced, thus paving the way for increasing the use of smart tags, and ordinary goods can now begin to consider whether to use smart tags. As more and more products use smart tags, the application of sensors will also increase substantially, which will lead to a further reduction in the cost of smart tags.
Mr. Golter pointed out that the apparel industry has a great demand for smart labels, and the application of medicines and library collections will be further improved.
A whole new world is coming to label processors. It is time for label processors to put aside the method of making multi-color labels by relying on bidding and consider the possibility of producing value-added labels such as smart labels.
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