Scented packaging creates a precedent for olfactory packaging

The application of digital printing in the packaging field has become an irreversible new trend, and fragrance packaging has gradually attracted people's attention. The “smell package” used on high-end gifts adds to the appeal of the product. Recent research in The New York Times shows that customers are very willing to buy products that they can see and hear. As you stroll through the supermarket, you'll see that many people will quickly smell the shampoo bottle cap before buying it, which is not surprising.

Rubbing aromatherapy technology is no longer a new technology for the printing industry. However, there are restrictions on stimulating readers by putting scented cards in magazines. Although some companies are using this technology, there are still some new technologies that are breaking through the conventional wisdom. They also combine olfactory packaging with the fragrance advertising and direct mail industry.

Proctor & Gamble uses scratch-and-sniff technology to give his toothpaste packaging, plus direct mailings and magazine ads. Unilever Germany uses the rub-and-sniff technology created by Scentisphere to add flavor to the packaging of certain products. Only when these areas are rubbed will the scent be released. The company hopes to add the taste of the product to the package as needed, thus avoiding the customers directly opening the package to smell it.

The U.S. military is trying to use the fragrant package created by ScentSational. ScentSational is a packaging development company based in Jenkintown, Pennsylvania. The company has invented a method that can directly add FDA-proven spices to foods, beverage packaging, and add flavors to the packaging of consumer products. The US military hopes to use this technology to produce food packaging for the military, thus encouraging soldiers to eat more food on the battlefield.

NutriSystem is a catering company that hopes to use this technology to attract customers to the water they provide every day. The company has become the first commercial user of ScentSational's technology by making a plastic bottle and embedding the fruit's taste (lemon, peach or strawberry) in the cap. After 30 days, the thick scent will evaporate, but the water in the bottle will also bring a bit of fruit without heat, sugar and preservatives.

Source: Network Author win: Liu talk