With the popularity and development of the Internet, many unpopular industries that used to be difficult to do e-commerce have now begun to have a trend of enthusiasm, from the indifference of the online furniture market in 2009 to the steady sales of e-commerce furniture in 2010. . Then to the fierce competition in 2011. The author has been engaged in the furniture e-commerce industry for 4 years, from the impact of the domestic environment to the needs of today's society, plus the degree of competition on the Internet. From that three aspects, it is basically certain that the furniture industry will enter the stage of incandescence competition in 2012.
The first aspect: the survival competition of the real environment
Affected by the national economy, the Chinese economy has experienced a period of rapid development for more than 20 years. In 2011, hyperinflation was curbed, the external appreciation of the renminbi slowed down, house prices fell sharply, transactions became heavy, and even real estate control policies began to loosen. One of the most affected is naturally the furniture industry. The days are also very difficult.
The impact of the environment has forced all furniture companies to show their brilliance, advertise and expand their popularity. As long as they are relevant, they have expanded the influence of the audience at all costs. The line has developed into a sentence to describe: no propaganda is waiting for death, propaganda is to find death.
The second aspect: the expansion of social demand
The scale of the countryside has gradually narrowed. The expansion of the city has led to an increase in the urban population. There are more and more jobs in employment. At the same time, furniture is a must-have item for businesses and individuals. On the other hand: people's living standards are improving, and users of demanding furniture are also increasing. This has long since the old furniture companies have survived hard and died. The number of new students is still increasing, especially in this part of the enterprise, which is based on the transfer of goods. It has seen the needs of this society and survives in the cracks, but it is still growing rapidly. It is opposed to manufacturers of manufacturing enterprises.
The third aspect: data competition for network competition
From the end of 2011 to the beginning, the network has developed into a high-speed media phase, which seems to be the half-life straw for all furniture industries. Most manufacturers, especially office-type furniture-type production companies, can be said that the network of advertising is overwhelming. From the point of view of paid advertising, taking the auction as an example, from the previous 600 keywords to nearly 2000 keywords, all manufacturers and enterprises are doing it. The competition between online manufacturers and display has basically increased by more than 2 times. The overall competition has at least expanded by more than 4 times. The promotion is basically very good. There are 4 or 5 bidding hot words, basically 10 are full, and the data is in an incandescent state.
From the perspective of channel competition in online marketing. Take the single product as an example. In 2011, it was rare to see a website for one company. In this year, there is a company with one single product and one station, and even one single product station of the same enterprise has two or three. The largest one has five identical products, but it is not a copying station for images. The way of optimization is very clever. In this way, there will be a group of more than 10 stations in a production enterprise, and the manpower invested is also very large.
From the price of the product. Non-manufacturers have no advantage at all. The base price is at a more transparent level. The price war of manufacturers' homes filled with similar products is particularly severe.
Conclusion: The furniture industry has entered a highly concentrated stage of competition since 2012. However, there are obvious problems, the products are severely fragmented, and the quality level is uneven. Especially the middle and low-end products are surplus. Personally, the brand should focus on brand building and excellent product quality. The road of the furniture industry is still very strong.
PVC shutter parts are made of high-quality polyvinyl chloride material, which has excellent properties such as waterproof, moisture-proof, and corrosion resistance. Its main Components include louver blades, guide rails, connectors and drawstrings, etc. The louver blades are made using special technology, with a smooth and flat surface that is not easily deformed and can effectively block sunlight and protect privacy. The guide rails are made of high-quality PVC material and have a sturdy and durable structure to ensure the stability and smoothness of the blinds. The connecting parts are made of high-strength plastic materials, which are easy to install and can effectively connect various components to make the entire blind system stronger. The drawstring is reasonably designed and easy to operate, and the opening and closing angle of the blinds can be easily adjusted to meet the needs of different occasions. Overall, PVC blind parts offer excellent quality and performance, making them an ideal choice for curtains.
Pvc Shutters Components,Pvc Plantation Shutters Components,Pvc Shutter Blinds Components,Pvc Window Shutters Components
Huaian Huiyuan Wooden Products Co.,Ltd , https://www.hyshutters.com