Industry shuffling intensifies the floor store to stay "empty shell"

The property market is slowly picking up, and it is in the home building materials industry downstream of the real estate industry chain, but it has not ushered in spring. As the industry shuffles, a new wave of "invisible exit" is quietly staged. The doors are wide open, and all kinds of flooring and building materials are dazzling. At first glance, it seems that they are still operating as usual, but they can't find a staff member. The so-called stores, in fact, only one "empty shell".

"Many of these stores have actually been withdrawn from the store, leaving things just to support the facade. Because of the fear of withdrawing too many stores, the store's popularity is damaged, and some malls will even send people to look at them, pretending to be still normal. The way it operates." The industry insiders said.

Industry shuffling intensifies the floor store to leave empty shells

Store saturation

Compared with closing the door directly or closing it with a fence, this “invisible closing shop” feels better: at least it still looks like it is still operating normally, not so deserted.

A few days ago, the public Xiao Li planned to buy a batch of solid wood composite flooring for the new home. After some careful comparison, he finally found a favorite product in a brand floor store. However, after waiting for nearly ten minutes, there was no staff in the store.

"Nobody here? Where did the staff go?" In desperation, Xiao Li had to turn to the merchant next door, but was accidentally told that the store had actually been withdrawn from the mall and the staff had not come for a while. Going to work.

"Don't do it, business is not good, basically not how to open after the year." The merchant told Xiao Li. As for why it was clear that the store was still in the store, the merchant also said that it was not clear. "It seems that the mall is not willing to move things away, saying that they want to wait until the new merchants are stationed."

The door is wide open, and there are various home building materials in the store. Some of them even light up. It looks like normal business. But when you look closely, you will find that there is no staff inside, not only that. Because it was left unattended for a long time, the office area looked a bit messy, the ground was scattered with various promotional color pages, and the table was covered with dust.

"Don't wait, there will be no one coming today, or will you come back in a few days?" At another home store, some staff told the customers who were planning to buy a brand of solar water heater. According to him, the floor manufacturer has already planned to leave the market. According to the usual practice, the factory staff should come back a few days and dispose of the samples here. "If you buy it later, the price will definitely be much cheaper, which is very cost-effective.

“Compared with the direct closing of the door or the closure of the enclosure, this 'invisible customs shop' feels better: at least it still looks like it is still operating normally, not so deserted.” Mr. Liu analyzed Say. The store of a certain floor manufacturer is located in all major home stores in the provincial capital, and the business has been good. However, since last year, Mr. Liu has successively closed several stores with poor business conditions. However, although the staff had already evacuated, many things in the store did not move.

“The mall negotiated with me and asked if we could move our things away before the new merchants came in. I promised. Anyway, the money spent on the renovation was spent, it’s already back, and it’s placed there. All of them are samples. If you don’t plan to open a new store, you won’t need it for a while, so let’s put it.” Mr. Liu said.