With the growing maturity of the stationery industry. The stationery industry is no longer satisfied with the production mode of simple small workshops, but should be transformed into product innovation. Product sales channels should not simply compete for the market through price wars. It is more important to diversify and multi-level development to ensure that stationery companies will continue to last forever.
In fact, the history of the development of the stationery industry is also very short. In the past, people's requirements for stationery were enough to write. However, with the development of the economy and the continuous improvement of living standards, people's requirements for stationery are no longer just satisfied with traditional writing, and more attention is paid to the appearance of office stationery products. Innovative, comfortable to use, and environmentally friendly. So this has caused the stationery brand to come into being. In the past, the way in which the price war was used to drive consumers to buy in the stationery industry was no longer suitable for the environment of today's market.
Indeed, the price war is a short-term effect for many companies that are facing a series of problems such as technology research and development and internal reform. This kind of sales method does have a short-term effect on enterprises, but this is not a long-term development of enterprises. The best way. At present, the development prospects of the stationery industry are still very clear, but the time for the stationery industry to form an industry in China is not very long. It can be said to be an emerging industry, and currently 60% of office stationery producers are small workshops. Enterprises, in the face of fierce market competition, if they still carry out price wars with the same industry, the profits of enterprises will become weaker and weaker, and the influence in the market will become lower and lower, and it will be difficult for stationery enterprises to become bigger and stronger. .
In addition, the development of the stationery industry is currently in a state of exploration, and does not form a unified industry standard. This mainly depends on the development of the stationery industry is too short, the industry system is not sound enough, the stationery industry must form a certain The standards require more time and experience to accumulate. The revolution in the stationery industry has not yet been completed, and stationery compatriots still need to work hard.
For the current stationery industry, it is not appropriate to continue to use the previous price war, because with the integration of the global economy, more and more foreign famous brands are pouring into the Chinese market, occupying the high-end market in China. In the field, whether it is a domestic first-line brand or a mature small and medium-sized enterprise, the price war will be reduced in the market, and the current economic weakness will not stand the price for stationery development. toss. Therefore, if the office stationery industry wants to get out of its own path, it must continue to innovate, and the price war is not a long-term solution.
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