The status quo of the development of the four major international treadmill brands Date:2014-04-11 14:57
In 2013, as far as the status of the entire treadmill market is concerned, sub-health issues, deterioration of the social environment, enhancement of health awareness, the state’s policy boost to the health service industry, and the outbreak of smog have increased the demand for indoor fitness. As the first-choice device for home fitness, the machine sales also showed an upward trend.
With the improvement of people's consumption level and the increase of health awareness, consumption is more and more rational, and the requirements for treadmill brands, product quality, functions, and services are increasing. The demand for high-end treadmills is increasing. This paper analyzes the development status of the best-selling international treadmill brand market in 2013 based on the examples of the SOLE Zorr treadmill, the YOWZA Youwo treadmill, the Fitcher walking suit treadmill, the DYACO treadmill, and the PROTEUS Pros treadmill.
1. The current situation of SOLE brand treadmill market development
SOLE is a fitness equipment brand from the United States. It is mainly engaged in the research, development, and production of aerobic equipment. Its products are mainly located in high-end homes and boutiques, and are widely used in indoor fitness in Europe, America and other countries. Most of its products have won BESTBUY awards from the US consumer guide for many consecutive years. SOLE is committed to building the world's best treadmill, adhering to the brand concept of SOLE only for classic presentations. It has been designing, manufacturing and selling high-end homes and boutique commercial treadmills for 20 years, with outstanding products, high quality services and The long warranty period has become the industry's leading brand. SOLE's main customer base is high-end elites who are in pursuit of high quality of life, and have a certain social status, as well as quality commercial purchases by enterprises and institutions.
From the perspective of the market position and market share of treadmills in the domestic market, SOLE has achieved a high reputation in the domestic high-end home treadmill market, becoming a leading brand of high-end home treadmills or synonymous with high-end home treadmills. , like SOLE global classic best-selling models treadmill F63 Jingdong, Taobao Tmall and other large-scale e-commerce platform hot models.
In addition to mid- to high-end home treadmills, SOLE is also committed to the development of boutique commercial treadmill models. TT8, F85pro, etc. have been designated as special indoor treadmill products by many internationally renowned hotels (such as Hilton, Omni, Monaco, etc.). .
SOLE's rapid rise in the domestic treadmill market In addition to excellent quality, first-rate service, but also thanks to the innovation of the SOLE channel. After entering the Chinese market in 2010, SOLE quickly carried out the layout of the online e-commerce business market, and promoted the Internet. The SOLE official website, the SOLE Taobao flagship store, and the SOLE Jingdong flagship store were opened. Through the pursuit of reasonable profits, the Chinese home treadmill was quickly opened. The market was hailed by the industry as a dark horse in the treadmill market. At the same time, it laid out a national distribution system to conduct online e-commerce and offline store exploration, and achieved good results.
In January 2013, the first SOLE branded high-end experience store in China was opened in Shanghai New World, and it began to penetrate the building of the physical store chain system, and cooperated with offline and online to develop a comprehensive market layout. Currently, SOLE brand high-end experience stores have been opened in cities such as Guangzhou, Xi’an, and Zhengzhou. In the next three years, SOLE China’s marketing headquarters will cooperate with agents and individual franchisees, and set up 300 SOLE treadmill brand experience stores in the country to achieve its goal. The dominance of the high-end home treadmill market.
In addition, the in-depth cooperation between the SOLE treadmill and the Shanghai Gymnasium boosts the development of SOLE's treadmill market in China and stabilizes its leading position in the high-end home and boutique commercial markets.
2. The status of the development of the market for the treadmill brand of the FITCREM brand
FITCREW fit family is the international treadmill brand that has just entered the Chinese market in the second half of this year. It can be said that it is the most technologically advanced and intelligent treadmill brand on the market. Its brand market is positioned as the preferred brand of treadmills for smart new fashioners. Treadmill brand leader! Although it has not yet formed a great reputation in the domestic treadmill market, it has strong market competitiveness in terms of appearance, quality, and performance of treadmill products. Its main customer base is between 30-45 years old. The upstart Chinese new youth who pursue fashion and personality.
When it comes to intelligent FITCREW fitter treadmills, I have to mention its mylivelight and aerial speed control system. Mylivelight is translated into lighter and simpler. Based on the individual's BMI value, it collects the caloric values ​​of the body's intake and output on the same day. It then plans to allocate a portion of the balance to an exercise program that belongs to the individual's current physical condition. And it is a long-term goal with a goal to achieve the effect of shaping fitness to help you complete the goal planning for fitness. It is a cutting-edge scientific and technological achievement in the industry. Customers only need to have an electronic device such as Apple or Android. An independent operating carrier can be downloaded from mylivelight official website. The system will automatically upload the data to the cloud by using the special wireless Bluetooth 4.0 electronic scale. And calculations can provide your own sports tutorial.
From the return visit of existing customers, anyone who has purchased or experienced the FITCREMy Fit Family Treadmill is very fond of its air speed control design. It is very scientific and technological, and it is very convenient and safe to use.
Judging from the development trend of treadmills, technology and intelligent development are the trend of the times. The FITCREM T-shirt family is the leader brand of intelligent treadmills and believes that 2014 will have a very good market performance.
3, YOWZA Youwo treadmill brand market development status
YOWZA Youwo entered the Chinese market in 2012. With the help of the e-commerce market, YOWZA started the development of the Chinese market. It aims to create a safe fitness environment for every user, focusing on product innovation, patented IWM smart weight management system, SWINGARM suspension system and other patented designs. At present, YOWZA Youwo treadmill has successfully settled in B2C e-commerce platform such as Jingdong Mall and Taobao Mall. The layout of the dealer system is also effective and has attracted much attention from the industry.
YOWZA Youwo treadmill market positioning is the preferred treadmill brand for the pursuit of sports fitness quality, safe, comfortable and durable!
It has developed and launched the world's latest IWM smart weight management system, which is used in various product lines such as Smart and Carnival. The IWM system uses a precision digital wireless weight scale that comes with the device. Simply press the IWM function key on the device and enter the corresponding personal information parameter values ​​(such as height, weight, and gender) to calculate the exclusive The individual's BMI (Body Mass Index) is then inferred from the international standard BMI values. The system will automatically plan a set of exercise modes to automatically control the speed, slope and resistance in the exercise.
The original intention and foundation of SwingArm cantilever shock absorption invention is to solve the two groups of shock waves in the running process of the treadmill. One is when the floor gives the sinking force to run the board, and the other is the feedback of the running board to the foot and the whole body. Elasticity. Its invention principle is derived from mature automotive technology. It provides a stable and robust running platform. Through internationally authoritative university professors and data obtained from electromechanical laboratories, the treadmill sinks and returns when each run. In the process of bombing, it can absorb more than 2 times the impact force compared with the conventional treadmill suspension system, and completely solve the strong impact on the lower limbs caused by the normal running platform. At the same time, a firm and stable buffer for the running platform effectively absorbs the impact from the reaction of the treadmill during running, thereby reducing the pain in the lower limbs such as the back, knee joint, and ankle joint during long-time exercises.
4, PROTEUS Pros treadmill
PROTEUS ProLogis treadmill market is positioned to meet the needs of exquisite and technology gymnasiums and belongs to mid-to-high end commercial treadmill products. Although PROTEUS is not well-known in the commercial treadmill market as internationally famous commercial treadmill brands such as Lijian, Xingchi, Technogym, and Prudential, its various treadmill product qualities can match that of the world's top commercial treadmill brands. It is beautiful and cost-effective.
In particular, the ProMaster Apple Treadmill is currently the only treadmill brand that has in-depth cooperation with Apple. Users can directly control the Apple Treadmill using the iphone, ipad, etc., and can also directly read the exercise data and use it conveniently and quickly. The Apple Control Panel is equipped with Give users the ultimate touch experience. Whether it is technology and fashion, safety and comfort, or detailed design, Apple Super Treadmills all show a luxurious atmosphere. They are the perfect presentation of technology and fashion, intelligence and entertainment, and movement and beauty. They are the honorable names of fitness clubs or family fitness. selected.
In 2013, as far as the status of the entire treadmill market is concerned, sub-health issues, deterioration of the social environment, enhancement of health awareness, the state’s policy boost to the health service industry, and the outbreak of smog have increased the demand for indoor fitness. As the first-choice device for home fitness, the machine sales also showed an upward trend.
With the improvement of people's consumption level and the increase of health awareness, consumption is more and more rational, and the requirements for treadmill brands, product quality, functions, and services are increasing. The demand for high-end treadmills is increasing. This paper analyzes the development status of the best-selling international treadmill brand market in 2013 based on the examples of the SOLE Zorr treadmill, the YOWZA Youwo treadmill, the Fitcher walking suit treadmill, the DYACO treadmill, and the PROTEUS Pros treadmill.
1. The current situation of SOLE brand treadmill market development
SOLE is a fitness equipment brand from the United States. It is mainly engaged in the research, development, and production of aerobic equipment. Its products are mainly located in high-end homes and boutiques, and are widely used in indoor fitness in Europe, America and other countries. Most of its products have won BESTBUY awards from the US consumer guide for many consecutive years. SOLE is committed to building the world's best treadmill, adhering to the brand concept of SOLE only for classic presentations. It has been designing, manufacturing and selling high-end homes and boutique commercial treadmills for 20 years, with outstanding products, high quality services and The long warranty period has become the industry's leading brand. SOLE's main customer base is high-end elites who are in pursuit of high quality of life, and have a certain social status, as well as quality commercial purchases by enterprises and institutions.
From the perspective of the market position and market share of treadmills in the domestic market, SOLE has achieved a high reputation in the domestic high-end home treadmill market, becoming a leading brand of high-end home treadmills or synonymous with high-end home treadmills. , like SOLE global classic best-selling models treadmill F63 Jingdong, Taobao Tmall and other large-scale e-commerce platform hot models.
In addition to mid- to high-end home treadmills, SOLE is also committed to the development of boutique commercial treadmill models. TT8, F85pro, etc. have been designated as special indoor treadmill products by many internationally renowned hotels (such as Hilton, Omni, Monaco, etc.). .
SOLE's rapid rise in the domestic treadmill market In addition to excellent quality, first-rate service, but also thanks to the innovation of the SOLE channel. After entering the Chinese market in 2010, SOLE quickly carried out the layout of the online e-commerce business market, and promoted the Internet. The SOLE official website, the SOLE Taobao flagship store, and the SOLE Jingdong flagship store were opened. Through the pursuit of reasonable profits, the Chinese home treadmill was quickly opened. The market was hailed by the industry as a dark horse in the treadmill market. At the same time, it laid out a national distribution system to conduct online e-commerce and offline store exploration, and achieved good results.
In January 2013, the first SOLE branded high-end experience store in China was opened in Shanghai New World, and it began to penetrate the building of the physical store chain system, and cooperated with offline and online to develop a comprehensive market layout. Currently, SOLE brand high-end experience stores have been opened in cities such as Guangzhou, Xi’an, and Zhengzhou. In the next three years, SOLE China’s marketing headquarters will cooperate with agents and individual franchisees, and set up 300 SOLE treadmill brand experience stores in the country to achieve its goal. The dominance of the high-end home treadmill market.
In addition, the in-depth cooperation between the SOLE treadmill and the Shanghai Gymnasium boosts the development of SOLE's treadmill market in China and stabilizes its leading position in the high-end home and boutique commercial markets.
2. The status of the development of the market for the treadmill brand of the FITCREM brand
FITCREW fit family is the international treadmill brand that has just entered the Chinese market in the second half of this year. It can be said that it is the most technologically advanced and intelligent treadmill brand on the market. Its brand market is positioned as the preferred brand of treadmills for smart new fashioners. Treadmill brand leader! Although it has not yet formed a great reputation in the domestic treadmill market, it has strong market competitiveness in terms of appearance, quality, and performance of treadmill products. Its main customer base is between 30-45 years old. The upstart Chinese new youth who pursue fashion and personality.
When it comes to intelligent FITCREW fitter treadmills, I have to mention its mylivelight and aerial speed control system. Mylivelight is translated into lighter and simpler. Based on the individual's BMI value, it collects the caloric values ​​of the body's intake and output on the same day. It then plans to allocate a portion of the balance to an exercise program that belongs to the individual's current physical condition. And it is a long-term goal with a goal to achieve the effect of shaping fitness to help you complete the goal planning for fitness. It is a cutting-edge scientific and technological achievement in the industry. Customers only need to have an electronic device such as Apple or Android. An independent operating carrier can be downloaded from mylivelight official website. The system will automatically upload the data to the cloud by using the special wireless Bluetooth 4.0 electronic scale. And calculations can provide your own sports tutorial.
From the return visit of existing customers, anyone who has purchased or experienced the FITCREMy Fit Family Treadmill is very fond of its air speed control design. It is very scientific and technological, and it is very convenient and safe to use.
Judging from the development trend of treadmills, technology and intelligent development are the trend of the times. The FITCREM T-shirt family is the leader brand of intelligent treadmills and believes that 2014 will have a very good market performance.
3, YOWZA Youwo treadmill brand market development status
YOWZA Youwo entered the Chinese market in 2012. With the help of the e-commerce market, YOWZA started the development of the Chinese market. It aims to create a safe fitness environment for every user, focusing on product innovation, patented IWM smart weight management system, SWINGARM suspension system and other patented designs. At present, YOWZA Youwo treadmill has successfully settled in B2C e-commerce platform such as Jingdong Mall and Taobao Mall. The layout of the dealer system is also effective and has attracted much attention from the industry.
YOWZA Youwo treadmill market positioning is the preferred treadmill brand for the pursuit of sports fitness quality, safe, comfortable and durable!
It has developed and launched the world's latest IWM smart weight management system, which is used in various product lines such as Smart and Carnival. The IWM system uses a precision digital wireless weight scale that comes with the device. Simply press the IWM function key on the device and enter the corresponding personal information parameter values ​​(such as height, weight, and gender) to calculate the exclusive The individual's BMI (Body Mass Index) is then inferred from the international standard BMI values. The system will automatically plan a set of exercise modes to automatically control the speed, slope and resistance in the exercise.
The original intention and foundation of SwingArm cantilever shock absorption invention is to solve the two groups of shock waves in the running process of the treadmill. One is when the floor gives the sinking force to run the board, and the other is the feedback of the running board to the foot and the whole body. Elasticity. Its invention principle is derived from mature automotive technology. It provides a stable and robust running platform. Through internationally authoritative university professors and data obtained from electromechanical laboratories, the treadmill sinks and returns when each run. In the process of bombing, it can absorb more than 2 times the impact force compared with the conventional treadmill suspension system, and completely solve the strong impact on the lower limbs caused by the normal running platform. At the same time, a firm and stable buffer for the running platform effectively absorbs the impact from the reaction of the treadmill during running, thereby reducing the pain in the lower limbs such as the back, knee joint, and ankle joint during long-time exercises.
4, PROTEUS Pros treadmill
PROTEUS ProLogis treadmill market is positioned to meet the needs of exquisite and technology gymnasiums and belongs to mid-to-high end commercial treadmill products. Although PROTEUS is not well-known in the commercial treadmill market as internationally famous commercial treadmill brands such as Lijian, Xingchi, Technogym, and Prudential, its various treadmill product qualities can match that of the world's top commercial treadmill brands. It is beautiful and cost-effective.
In particular, the ProMaster Apple Treadmill is currently the only treadmill brand that has in-depth cooperation with Apple. Users can directly control the Apple Treadmill using the iphone, ipad, etc., and can also directly read the exercise data and use it conveniently and quickly. The Apple Control Panel is equipped with Give users the ultimate touch experience. Whether it is technology and fashion, safety and comfort, or detailed design, Apple Super Treadmills all show a luxurious atmosphere. They are the perfect presentation of technology and fashion, intelligence and entertainment, and movement and beauty. They are the honorable names of fitness clubs or family fitness. selected.
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