3·15 Home promotion is coming, in the face of false and difficult promotional information, how to choose?
The spring promotion of the new year has come again. The home store and building materials brand firepower are all about to win the first battle of the Year of the Horse, "minimum discount", "buy a single item", "buy Furniture to send home appliances", "insured half a year", etc. Various promotional messages flashed the eyes of consumers. Face-to-face correspondence and unreasonable promotional information, how to keep consumers calm, how to avoid falling into the concession trap? This morning's morning hotline for you to interview a number of industry insiders, to polish your eyes.
Than price
Digital games fool you!
In the minds of consumers, as long as it is a special offer in the hypermarket, you can rest assured to buy. As everyone knows, even in the hypermarket, some promotions are also small and ninety-nine.
In a home store morning newspaper reporter found that a original price of 3146 yuan brand toilet, special as long as 999 yuan; a price of 9329 yuan bathroom package, the special price is only 2999 yuan. However, a bathroom dealer said a mystery. He told the Morning News reporter that the pricing and selling price of sanitary products are very different, that is to say, even in normal times, the actual selling price of sanitary products is far below the pricing. “When consumers buy, they should not only look at pricing, but compare the actual selling price of the brand to know the true discount.â€
The dealer also said that when buying special products, pay attention to the quality of the product itself. For example, some products are discounted because of outdated design, backward technology, flaws, and even stale goods. “When buying specials, be sure to ask a few more 'why' to find out the real reason for the special price.â€
There are also some specials that are just bait. A tile dealer said that the 9 yuan antique bricks and 8 yuan polished tiles in many advertisements are in fact limited purchases. Each household only enjoys a few square meters of price concessions, and the excess is still sold according to the market price. The special price is really chicken.
There is a big gift wool out on the sheep!
In recent years, the level of home gifts has also become higher and higher. In the early years, buying something to send rice and cooking oil has not been taken. Nowadays, it is not difficult to encounter a gift with a brand-name home appliance. So, did the consumer get the money back from these gifts?
It's not that simple. Mr. Wang, who has worked in home marketing planning, told reporters that from the perspective of consumer psychology, many consumers pay more attention to their attached gifts than they buy when they buy goods, and sometimes even buy consumers. demand. Therefore, the merchants are precisely the consumer psychology of consumers.
Some people may say, "I really received the prize." Wrong, the insider will tell you: the wool is on the sheep. The person in charge of a custom home brand told the Morning News reporter that they participated in the anniversary celebration of a shopping mall. When they bought a product of 30,000 yuan, they would send a 32-inch LCD TV worth about 1800 yuan. "But in fact, if consumers don't need TV, we can make a profit of 6% on the total price." In the words of the person in charge, this additional TV set is just a way to pay for the consumer. Some consumers who have no TV needs but who have made up for 30,000 yuan for this TV set will lose more.
Look at the brand
Be careful with the civet cat for the Prince!
For consumers who are pursuing quality, brand name is the guarantee of quality. However, if they encounter illegal traders, this argument cannot be relied on. Lao Wu, who has been operating basic decoration materials for many years, told reporters that the store has excellent products, but the phenomenon of stealing and changing columns for delivery is not uncommon in the small building materials market. He suggested that consumers should open the box in time to check whether the products delivered are consistent with their own sample selection; when submitting the payment, they must ask for a formal invoice and indicate the model number on the invoice so that it can be It is convenient to defend the rights when the goods are not in the right version.
More industry insiders suggest that it is best to buy branded building materials to purchase at large home stores. Even if you buy bad products in the hypermarket, the mall's own compensation strength and operational strength can greatly reduce the difficulty of consumers' rights protection.
Love online shopping
Not necessarily cheaper!
The biggest advantage of online shopping is the price. So many consumers think that online shopping must be cheaper than physical stores, but in fact it is not. Morning News reporter online and offline comparison found that a brand of a multi-layer solid wood products, the price tagged in its Tmall flagship store is 179 yuan / square meter, but when inquiries in the city store, the sales staff told the morning reporter The promotion policy of 3.15 has been released in advance, and the price per square meter is only 159 yuan.
The Morning News reporter contacted the person in charge of the brand's Chongqing area. He said that store sales are still the core terminal of the home brand, and their support for brand stores is also the biggest. "For the home, the online is not necessarily cheaper than the offline, and it is recommended to compare more before buying." The person in charge also said that for building materials and furniture products, webpage pictures are difficult to make a correct judgment because of the color difference, shooting angle and accuracy.
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