In the wardrobe industry, in the early days of enterprise establishment, low-end products have always been regarded as a breakthrough in the rapid entry into the market. However, this is not good for the long-term development of the company, because long-term sales of low-end products will lead to a vicious circle and undermine brand reputation. First of all, there are two hidden dangers in low-priced products: First, environmental performance is difficult to reach mainstream standards. Second, the quality is not stable enough, and it is prone to “sequel†after use.
Therefore, the overall effect of low-end products is not as good as high-end products, and can not reflect excellent health performance. At the same time, because of the low price, consumers will not only think that the products are low-end, but will further consider the brand to be low-end. Because the consumers who use it will not think that the brand's products are of good quality and good technical performance, the brand's reputation will become worse and worse. Such a vicious circle is difficult to guarantee the realization of the ideal profit. But this is not to say that low-priced products can not be sold, but that companies should ensure that profits should focus on the promotion of high-end products.
If you can establish a high-end wardrobe brand image, even if consumers buy low-end products, he will think that "I bought a high-end brand wardrobe, and also bought it at a very favorable price, it is worthwhile!" - - This is consumer psychology.
If you dare to earn, you will earn and earn. The learning here is not only to chase sales but also to maximize profits. The flower is to be willing to spend money and improve the level of profitability. It is necessary to re-examine the revolutionary changes in technology, concept, environment and lifestyle in the new economy from the perspectives of products, marketing and services. This is why emphasis on safety and environmental protection, as well as multi-functional wardrobes, despite the relatively high pricing, promotion and marketing will bring more profit margins than low-cost low-end products.
It is worth reminding that the difference between entrepreneurs and businessmen is that businessmen talk about where profits come from, where profits come from, and entrepreneurs talk about where customers are, where customers dig, and how to satisfy customers. Enterprises tend to play advertising and price wars in the marketing process. This way is faster, but in doing so, you only remember the competition and forget the customer. Without customers, there is no way to talk about profits.
For the wardrobe industry in the traditional sense, as long as it can maintain normal profits, the future market will have great hopes. Quick success is often easy to ruin the market. Keep the stability of the wardrobe enterprise and products, do not pursue short-term profits, but control production according to your consistent quality and quality control, trade according to principles, pay attention to the business environment, pay attention to scale production, brand building. Then long-term profits will move closer to it.
Source: China Wardrobe
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A wardrobe or armoire or almirah is a standing closet used for storing clothes. The earliest wardrobe was a chest, and it was not until some degree of luxury was attained in regal palaces and the castles of powerful nobles that separate accommodation was provided for the apparel of the great. The name of wardrobe was then given to a room in which the wall-space was filled with closets and lockers, the drawer being a comparatively modern invention.From these cupboards and lockers the modern wardrobe, with its hanging spaces, sliding shelves and drawers, evolved slowly.
Throughout the chronological changes in the form of the enclosure, it has more or less retained its preset function as a place to retain a king`s robe. The word has gained coinage over successive generations as an independent store for among others, preserving precious items for a ruler like gold, well highlighted in King Edward I of England's times. It is also a simple patio where clothes are hung from metal bars or tucked inside utility racks running from up to down. The modern wardrobe differs in one respect from the historical one for its triple partitioning: there are two linear compartments on either side with shelves as well as a middle space made up of hanging pegs and drawers, the latter being a latter-day addition, besides a clothes` press in the higher central space on level with a person`s chest.
Additionally, an armoire is a wardrobe that is wider than a grown adult's arm span, while a wardrobe is smaller.
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