In today’s furniture industry, companies are experiencing steady growth, and from a long-term perspective, the sector still holds significant potential. However, as the industry expands, external constraints—especially environmental regulations—are becoming increasingly important. The recently introduced "most stringent environmental law" has caused concern among many furniture businesses. Yet, this isn’t just a restriction—it's a catalyst for change, pushing the industry toward greater standardization and sustainability.
Beyond government mandates, the industry must also take responsibility for self-regulation to ensure long-term success and maintain a good reputation. Transparency in pricing is one of the most urgent issues facing the Chinese furniture market. From stores to salespeople and even consumers, everyone shares a responsibility in addressing this issue. This challenge reflects the immaturity of the market at this stage.
Clear pricing has always been a topic of debate within the industry. While some high-end brands have started to adopt transparent pricing models, the broader implementation of price transparency remains difficult. As one insider noted, “In a market economy, the government can’t do everything. It’s time for responsible companies to lead by example. Once the industry becomes standardized, public recognition will increase, and it’s fully achievable for stores as well.â€
Price transparency helps prevent merchants from inflating prices to access government subsidies. Only by revealing real prices can we remove obstacles to policy implementation and better protect consumer rights. Otherwise, businesses may continue operating in a black box, undermining trust and fairness.
Economic normalization is another key factor. Although the path to industry standardization is long, with support from enterprises, retailers, and consumers, the furniture sector can move forward under the new economic normal. The “new†in “new normal†refers to brand upgrades and e-commerce growth, while the “constant†highlights the importance of quality, environmental protection, and design. These elements will shape the future of the furniture industry.
In 2015, China’s economy was undergoing a new phase of reform, and the furniture industry needed to adapt and grow steadily. The new normal has taken shape, and the industry must focus on transformation in four areas: concept, quality, environmental protection, and design. By leveraging national conventions and exhibitions, integrating resources, and promoting regional markets, the furniture industry can drive progress across the country and achieve a more sustainable and standardized economic model.
For more insights into China’s furniture industry, visit the official website of Xianghe Furniture City.
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