The emotion and inspiration from the packaging colors (below)

Nature's Inspiration

The beautiful scenery of nature can cause people's good feelings. Many packaging designers are further facing nature, deep in nature, capture creative inspiration from nature, explore new ideas for packaging colors, and use bamboo, wood, rattan, hemp, shells, gourds, reed leaves and other natural shapes or natural materials. , Design and produce a unique package with a back-to-basis conception. For example, the “toxic” wine is packaged in natural clay, and the moisturizing cream is packaged with shell-phosphorescent color. It is both intuitive and beautiful. It can also be summarized, refined, boldly imagined and created according to the color of the commodity, thus giving the product packaging specific emotions and connotations. .

Color inspiration from traditional art

Traditional handicrafts, Chinese paintings, sculptures, paper cutting, embroidery and other crafts as well as decorative patterns such as theatrical costumes, facials and props, architecture, furniture, daily necessities, textile printing and dyeing, etc., are only relevant to the contents of the packaging. The organic connection, and the use of reasonableness, can be used as a means of embodying traditional color styles. The packaging can fully convey the information of the region and the nation and reflect the cultural connotation and customs of the packaging. Conversely, the packaging of traditional products will surely reflect the traditional cultural information of the products and products, which reflects the traditional style.

Music and Dance Enlightenment

People often describe beautiful music as having a sense of color, and pleasing colors have a musical rhythm. Different tones and different musical performances are different. Because the impression of listening can often be connected with the impression that comes from vision, different music is also reminiscent of bright, dark, bright and other colors. Such as soft and beautiful lyrical melody can be reminiscent of a kind of soft in the light tone; light rhythm of light music can be associated with some bright colors. In the idea of ​​packaging colors, you can listen to different music and then express it in abstract colors.

The Enlightenment of Literature and Art

Although literary words themselves do not have a visual image of colors, they can make people think and imagine and arouse the beauty of color. The description of color in Chinese poetry is very rich, such as Yang Wanli: “After all, in the West Lake in June, the scenery is not the same as the four-hours. The day-end lotus leaves are indefinitely blue, and the lotus is reflected in the red.” Mao Zedong’s “Red Orange Yellow Green” Blue-violet, who holds the training as an empty dance. "There is also a sunrise in Jianghuai, and the green river is like blue in spring." "" A sun filled the water, half river resent half red. "... In addition, there are many words that describe color emotions, such as simplicity, gorgeous, gorgeous, calm, warm, etc.. The color mood and sentiment expressed by literature can also choose some literary words for packaging color propositions to enhance packaging. The ability to imagine colors.

Social color revelations

Social colors include cultural history and color history of color, such as environment and color, design chromatics, business and color, commercial color theory, and urban chromatics. Packaging color is the organic unity of natural colors, social colors, and artistic colors. The history of color culture includes color art history, architecture history, craft history, decoration history, and so on. These histories can be used for reference in modern design, and have important reference value for the theory and implementation of packaging color matching, color harmony, color beauty and so on.

The color of packaging is inseparable from the social colors. It is an important bridge between commodities and consumers, and is the final advertisement of goods. At the same time, it is a mirror of an era. From its unique perspective, it reflects the colorful social colors and humanity. Social material and spiritual civilization have progressed and developed.

In the visual design of packaging design, the artistic charm of color as the first visual impression is more profound. With the rapid development of the information age, people's spiritual life and material life have been continuously improved, and they will increasingly pursue the beauty of color. The use of color as a means of giving certain social emotions and cultural connotations to the packaging design work is the first consideration for designers. Therefore, the conceived source of packaging color creation and the significance of inspiration are here.

(author/shanghua)
Source of information "China Packaging News"