In recent years, with the rising consumption of the provincial furniture market, and more and more large chain home stores settled in the provincial capital, furniture consumption has gradually presented some new features.
Environmentally friendly furniture is favored
Low-carbon environmental protection is a popular word nowadays. The slogan of returning to nature is also more and more loud, and it has become a must-have trump card for the furniture industry. The reporter visited several furniture stores in the provincial capital, and really felt the environmental protection of furniture marketing.
In the Jianhua store in Dongming Furniture City, the reporter interviewed a woman who was buying furniture. When asked if the buyer had no standard, she replied without hesitation: "The smell is small." Ms. Li explained that The daughter-in-law is just pregnant, so buying furniture is extraordinarily cautious and environmental protection is the primary criterion.
Summer is the off-season of furniture purchase, but a shopping guide in the store's rattan furniture exhibition area told reporters that the sales performance in the past two months has not dropped, she analyzed: "Now consumers are more and more rational, customers buy rattan Furniture is mainly based on the environmental protection of its natural materials." In addition to rattan furniture, European furniture, solid wood furniture, children's furniture are also the main environmental card. Moreover, in view of the consumer psychology of parents paying attention to environmental protection and health, the shopping guides in the children's furniture exhibition area will introduce a kind of solid wood material children's furniture that is more environmentally friendly than the plate. Of course, the price is higher.
So what is the standard of environmental protection? According to industry insiders, people generally think that low formaldehyde content is in line with environmental standards. In fact, the materials and processes used in furniture are very complicated. The harmful chemicals commonly found in furniture include harmful heavy metals, benzene, phenol and free formaldehyde. They are all invisible killers of the human body. Therefore, consumers must obtain relevant environmental certification materials from the sales staff when purchasing furniture.
Style is more valued
"I feel that buying furniture and buying clothes is a bit similar. The first feeling is very important. If you look at it at a glance, you will consider buying it or not." Ms. Wang, who chose the sofa at the Red Star Meikailong Fangbei Mall, said she chose furniture. An important criterion is that the style and material of the furniture must meet its own aesthetic requirements. Taking the sofa, she prefers the leather-style European style. In her view, the sofa is at home and has a texture, which is very good.
According to the relevant person in charge of Red Star Meikailong Fangbei Shopping Mall, in recent years, with the improvement of living standards and aesthetic level, people have higher and higher requirements for the style, style and material of furniture. In order to meet the changing needs of consumers, some domestic furniture companies have changed from focusing on nostalgia and real-value preservation in the past to trying to use design as a new "selling point" for furniture, and constantly improve and improve materials and styles.
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