Nowadays, smart home has entered the Chinese market for nearly ten years, and it has been vigorously speculated by the merchants. Faced with the attractive market prospects of smart homes, many people with lofty ideals are eager to invest, but many of them have become martyrs, but smart homes are not sighing. Many merchants began to think about whether the direction of smart home is wrong? Is there a spring in smart homes? What are the prospects for a broad smart home to be treated?
27 years of metamorphosis from "combination" furniture to smart home
There is a saying in the home industry: 1986 was the watershed of the industry - before 1986, household products were self-made; after 1986, furniture factories began to appear in the industry. In the past 27 years, we have lived in a better home and witnessed the gratifying changes brought about by the changes of the times. 1980s: "combination" furniture; the 1990s: brown furniture and fabric; new century: smart and environmentally friendly home.
Smart home industry chain complete
Smart home has entered the Chinese market and has gone through nearly ten years of development. From the initial dreams of people to the real life of today, we have experienced a lively and difficult development process, including concept wars and propaganda wars. , channel wars and other stages. It has a complete industrial chain, with special strengths from design, production to distribution, engineering and even maintenance.
The domestic market has broad prospects
Since the beginning of this year, the growth momentum of the smart home market has obviously accelerated. Even in Beijing, where real estate is regulated, smart homes are still growing at a gratifying rate. According to "China's smart home equipment industry development environment and market demand forecast analysis report prospects", the domestic smart home industry will grow at an average annual rate of 19.8%, with an output value of 124 billion yuan in 2015, with broad prospects. According to projections, in the next three years, China's digital home market will form a new scale of more than 50 billion, and quickly reach 100 billion in five years. In the next five years, the global smart home equipment market will grow twice, from less than 20 million nodes in 2012 to more than 90 million nodes in 2017. Due to the lack of large-scale manufacturers with strong brand influence and strength in the smart home market, the market entry threshold is extremely low. In the new wave, there will still be a large number of companies from other industries, and among them, the ones most likely to cause market upheaval will be those familiar with the mobile Internet.
The global smart home market is expected to reach $60 billion in 2017
A recent report by market research firm JuniperResearch predicts that the smart home market value is expected to be 2017, driven by strong growth in SmartConnect's Connected Entertainment segment, including smart monitoring and control and smart health. It reached 60 billion U.S. dollars, a sharp increase from this year’s 25 billion U.S. dollars.
Say good but not seated or because of "running off"
In view of the current smart home industry's own battles, self-sufficiency, there must be room for improvement in promotion and service. For smart home manufacturers, there are many obstacles in the process of opening up markets and promoting products. Specifically, it includes the following aspects.
1, "intelligence" is infinitely good, but the price is too high
Although China's smart home market has already had a certain scale, the overall consumption of smart homes is still dominated by high-end affluent people. In the eyes of most ordinary consumers, smart homes are still a luxury consumer goods in the category of “icing on the cakeâ€. At present, the installation of a complete set of smart home systems is as low as 10,200,000 and the height is more than 500,000. The initial installation cost is not a small investment, and the later use and maintenance is a bottomless pit, which makes ordinary families deterred from intelligence. How to reduce production costs and consumer prices will be an important issue in the expansion of the smart home market.
2, smart home "flashy"
"It will not be used if it is installed, it is better not to install it!" This is the voice of many smart home users. This reflects the complexity of the operation of smart homes. At present, most smart home system designs are not user-friendly, resulting in great operational difficulties. Originally, I wanted to enjoy a more convenient and more comfortable life, but the complicated operation made the use difficult, which seriously affected the user experience.
3, hackers have more security risks
In ordinary homes, hackers can't do anything to collect our data remotely. However, when more and more home devices such as heaters, light bulbs and even toilets are connected to the Internet, new channels are provided for hackers to carry out damage. At the Black Hat Security Conference, two hackers will show how they can monitor Samsung's latest TVs (with cameras) to monitor users. One of the researchers will prove that he can do this even if the user thinks the TV is off.
From a more serious perspective, the so-called smart home devices pose far more security threats than computers that are vulnerable to intrusion. On the one hand, they may cause your family to “open the door†and even bring some form of physical harm, although emails do not have “physical attack†capabilities; on the other hand, smart home devices are less secure, they are not Like mobile phones and laptops, they have long password protection and pass security tests. Therefore, in order to promote the popularity of smart homes, the security of system security has a long way to go.
4, lack of standards, products are mixed
At present, the standards of the smart home market are not uniform, and there is still no unified regulatory mechanism. As a result, the smart home products on the market are mixed, and consumers are hard to distinguish. It is easy to be deceived by counterfeit and shoddy products, causing the consequences of “bad money driving good moneyâ€, flooding inferior products, seriously damaging consumer purchasing enthusiasm, and hindering the development of smart home industry.
5, the second decoration "intelligent" to hurt the bones
In China's smart home sector, secondary renovation is a market that has not yet been valued and developed. When renovating, consumers tend to spend money on upgrading electrical equipment and home furnishings, but they are less willing to change the wiring of the room itself. In order to realize the basic function of home networking control, some smart home products must carry out house wiring, which requires the house to be "scarred", which is not only costly but also painful.
6, foreign big-name products "water and soil dissatisfaction"
Some consumers have "imported" plots, non-European and American goods do not buy. At present, the smart home products of international big-name enterprises have committed the old problems of foreign companies to the Chinese market. Due to foreign products, mainly considering the needs of Europeans and Americans, important functions such as monitoring their own balconies and gardens are of little significance to domestic consumers. The survey shows that the most important smart home functions of Chinese consumers are lighting, curtain control and security, which are related to basic life. Therefore, the positioning of these products is not accurate, which will naturally lead to the slow sales of foreign big-name products, which will lead to the company's “unacceptable†and affect the smart home market.
Although factors such as real estate regulation and price will affect some high-end products, which have a certain impact on the demand for digital smart home products, people are also rigid in the requirements of safe, convenient and intelligent home life, smart cabinets and smart Bathroom smart home products have become increasingly popular. So in the long run, the smart home industry still has huge opportunities and is not fully revealed. But the problem is that smart home is not only a rich mine, but also a very rich burial mine. To achieve huge profits, it needs huge investment and unremitting persistence.
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