In recent years, with the overall weakness of the national real estate market, the home market has begun to face serious tests. Among them, the traditional home store is the barometer of the entire home market. Data from relevant professional organizations show that in the past few years, home sales have risen at a rate of nearly 10% per year. The high unit price of rents means the huge pressure on the overall rental cost of the store, which is worse than the current market downturn. Under the pressure of high rents, the friction between merchants and home stores has gradually evolved, and anti-rental incidents have been frequently staged. Under such a background, is it not possible to adjust the contradiction between building materials city and merchants? Does the merchant have other strategies or more choices?
2015 building materials home merchants "anti-rental tide" constantly emerged in the face of the furniture industry in 2015 may continue to suffer, together with the anti-rental incident, do you want to carry out anti-rental to the end?
In the case of a bad market, whether home stores and merchants can look beyond the long-term, and work together to tide over the difficulties? The store appropriately adjusts the rent and actively helps the merchants; the merchants rationally request, active marketing to increase sales. Only merchants and home building materials stores can work together to tide over the difficulties. Abandoning the building materials city, home stores, companies have no choice in the channel?
E-commerce or business transfer under high-cost costs Most of the traditional home market marketing currently uses sales in fixed marketing stores, one is to use franchisees or agents to sell products or to sell products in large homes; The species is directly operated, that is, a sales branch is set up and sold at a self-rental venue in a regional home hypermarket. No matter which marketing method is adopted, a home will eventually reach the buyer's hands, and it will have to go through several rounds of agents, distributors, rent, water and electricity, personnel costs and other costs.
In the face of high rents and declining market influence, the participating brands of the store have to start to change their thinking. In recent years, the rapid development of the Internet has caused many companies to shift their goals to the field of e-commerce. According to the website of the State Administration for Industry and Commerce, the number of netizens in China has reached 632 million, and online shopping has become an important part of residents' lives. With the continuous expansion of the online shopping group, the transformation of e-commerce by traditional home building materials enterprises has become a general trend.
Compared with physical store marketing, the online marketing model, that is, e-commerce, saves the original housing water and electricity costs, and the price has dropped considerably. The transformation of sales channels and models may be a new turn for home building materials companies, and a very affordable shopping experience for consumers.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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