On November 4, 2009, the final of the "Jordan Cup" China Sports Equipment Design Competition co-sponsored by Jordan (China) Co., Ltd. and China National Garment Designers Association was officially held in the prestigious Beijing Hotel.
Since the "Jordan Cup" China Sports Equipment Design Competition was first held in 2006, it has won wide appreciation and affirmation from all walks of life. The "Jordan Cup" can be held to the fourth session, and the fact that the number of contestants each jumps up and the level of their works continuously improves has fully demonstrated its success. The fourth year of this year, "Jordan Cup" has brought a new surprise, but also can be said to be a new challenge and opportunity: that is, the competition will be highly promoted to "the twenty-sixth World University Summer Games Chinese delegation dress shoes to accept the award, "players must have this theme in the works of the works submitted.
The Universiade, a sport sponsored and sponsored by the Federation International du Sport Universities, has always been called "Little Olympics," and is more than just the world's largest sports complex next to the Olympics , But also has always been regarded as the highest peak of youth sports, many sports stars are from here set foot on the world stage, in a sense, the World University Games is the rehearsal of the Olympic Games, in other words, this movement will herald the world The development trend of sports, leading the world sports trend!
As the highest sports event for young people, this stage shows not only the elegance of the athletes in various universities in the world, but also the grand competition of the athletic fashion style in various countries. When Chinese athletes stand on the podium, wearing the award-winning shoes designed by Jordan (China) Co., Ltd., the ears of the national anthem sounded, what a touching scene? As a famous saying goes, "Who mastered the present, who mastered the future," the award-winning shoes and apparel at the World University Games not only reflects the current sports fashion, but also leads the style of future sports fashion.
Since the beginning of this contest, we have received a total of 865 sports apparel and footwear products from 22 regions and countries at home and abroad. After careful selection and evaluation by well-known designers and experts in the industry, the preliminary appraisal results were released on July 16: 20 sportswear works and 21 footwear works in 16 countries and regions including Japan and the United Kingdom entered this final. As the theme of the award-winning dress shoes specially designed for the China World Team, this contest Put forward more professional requirements: In carrying out the Jordanian company "tailored specifically for Chinese consumers," the brand concept, but also give full consideration to Chinese body size and exercise habits, it is necessary to closely follow the international trend of sports equipment, Inherit and reflect the heritage of Chinese culture. As an apparel and fashion work that will lead the trend of sports in the future, how to combine these elements effectively has become a point of concern. Among them, Chen Jianping from Qingdao Peina Fashion Design Studio takes " JORDAN "series won the gold medal, the bold series of red and yellow colors, loose clothing outline highlights the unruly personality of the dress, sportswear unique practical functions based on the integration of the designer's understanding of sportsmanship, very Good fashion design and event technology perfect combination, but also for the contest handed in a cutting-edge designer's perfect answer.
Sports, fashion, internationalization, Jordan company will continue to pursue the road of excellence in the common commitment to the revitalization of China's sports industry and growth at the same time, strive to create a future belongs to the Chinese own international sports brand!
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