Many people equate Design with Art. Undoubtedly, the beautiful design is often a masterpiece of art. However, the two are still fundamentally different. Design is a professional business and social activity, but art is not. Today, the design has developed into a wide range of professional fields. Products and industrial design, graphic and visual communication design, and interactive system design that are well-known to the business community are all prime locations in the design field. Today's design, on the one hand, converges on many different specialized academic areas. On the other hand, it affects the activities of the business community and other social aspects, and sometimes even influences decision-making. Design has become a strategic tool that affects the future development of companies or institutions. If a company or company wants to keep up with the times, it needs to introduce and use design elements. We must bear in mind that design differs from art in that artists can create based on their own preferences. However, design can be based on the preferences of customers and customers. They can be keenly aware of customers' needs, tastes, and lifestyle. They can't be lax with production alone. The quotient is based on the assumptions.
As far as the overall function of the company is concerned, the design involves both the implementation skills and the specific management skills and methods. As we all know, different design methods will lead to different results.
OEM (Original Manufacturing) designers have a lower level, and their role in original manufacturing is to design products that act as “deductive actors†of design drawings and details in the manufacturing process. Only need to have basic design skills.
ODM (original design and production) is designed to be creative in the original design and production, and it needs to master the laws and knowledge of market share. They also need to understand the range of products covered by their innovative designs. In addition, they must accurately measure their extended series so as to remain competitive and not fall behind the trend. Today, they must consider increasing the added value of their products, and miniaturize their products for the convenience of users.
Designers of OBM (Original Brand Management) asked to go further and create brands at the ODM level. To do this, they need to study the rules of life and preferences of their customers. They must do market research, do a lot of publicity, pay attention to product packaging, and fully understand the strengths and weaknesses of their competitors. Therefore, in addition to being creative, designers must also have the ability to manage and build product lines.
OSM (Original Strategy Management) is rarely known. The original strategy management focuses on the development of new products to transform existing markets, and create new products. OSM designers need to strategically develop and occupy new markets. Therefore, designers must have unusual innovation capabilities. They are both strategists and promoters of plans. OSM designers have actually surpassed the work of traditional designers and they have become senior leaders of companies. In fact, many multinational companies have appointed OSM designers as members of the board of directors, or even vice president positions.
As the mode of production in developing countries gradually reduces the economic model relying on original manufacturing, the design community in Hong Kong and even the Mainland should leave the early embryonic model as soon as possible to reposition itself to meet new challenges.
Author: Leung Tin-pui Source: ccii