Contemporary Art Design - New Combination of Old Elements (II)

Why do you want new combinations of old elements?

As we all know, modern art is anti-classical and anti-traditional, which is anti-old, and postmodern is anti-modern. Since anti-modernism means returning to the old system, this obviously does not conform to the law of art. Modernity chose an eclectic approach, combining classical and modern.

The new combination of old elements is the post-modern way of thinking.

Not all old elements can be combined. When selecting this old element, we must consider whether it is universal or not. For example, the elements used in the “Four Heavenly Kings” include Chinese characters, gunpowder, calligraphy, Tang poetry, fables, and Beilin. Universality, these are not only the universality of the nation, but also the universality of the international community.

Similarly, if Chen Danqing uses an album of works of an unknown painter as a “still life,” his work cannot be of concern because the famous painter is universal.

For another example, in the above-mentioned 7th China Advertising Festival audience awards, the fritters are universal in the country and not universal in foreign countries. Therefore, he can only win prizes in the country. If he gets abroad, he may not even have the chance to be selected. No, this is the reason why China’s advertisements have failed repeatedly at the Festival de Cannes. If I change the fritters into French fries, I think that getting an advertising festival will certainly result in a “zero breakthrough”.

Let us look at the works of Chen Yifei. The cheongsam he chose has both national and universal universalities. However, it is not enough to just have them. He must have a new combination, that is, if the faces of the characters are It was also in that era. His re-realism is also a classical school, and the classical school has arrived at Rembrandt where it has reached its peak. How could there be his place?

Here is the question of the new combination. This is why we say that climbing out of a cow's tummy is not a matter of contemporary art, because not only is the element new, but the combination is also new. This was in line with Mr. Dushan’s urination. The reason is that the pool is in the exhibition hall. The reason is the same. Now it seems that these are all modern arts and are outdated. If he did it one day earlier than Mr. Dushan, then the history of Chinese art, including the history of the world arts, must be Rewritten.

And this combination is not a side-by-side relationship but a compatible relationship. The two elements should be you and me. I have you. For example: Tai Chi and the Olympic rings. If Taijiquan is replaced with a stele forest, calligraphy will produce Can not be compatible, incompatibility can not talk about new combinations, and so on.

The above point of view is only a personal point of view. It is not mature enough, but one thing is certain is that the field of design is expanding. Paintings, sculptures, installations, and performance arts are all design arts. Films and TV shows are also design arts, but they are only different in terms of expression. “My Fair Princess”, “Kangxi Dynasty” and “Meteor Garden” are designed based on the new combination of old elements. It may be that the directors use this way of thinking unconsciously, but there are other reasons for their high ratings. ? Zhang Yimou's "Heroes" must have been designed. The old elements are the Qin Shi Huang, swordsmen, and knights. Then we wait to see how he is doing the new combination.

If you really want to separate the art from the design, then it is that the vision plan of the arts is more of a spiritual field, and the design plan for the design is more of a material field, but can the material and spiritual energy be separated?

In addition to paintings, sculptures, installations, behaviors, movies, and television dramas, we look at the architecture around us, the clothes on the body, the environment we live in, and the decoration of our home. Isn't this conscious and unconscious use of this kind of design thinking? ?

Looking at contemporary art with design thinking, is contemporary art designing?

Mr. Van Dian recently proposed that contemporary art is "a new life in the old state," and it should mean that. This formulation itself uses the old elements and carries out new combinations.

Author: Wang Kaiqing Source: Design Online

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