Interpretation of Tmall 1111 Shopping Carnival turnover figures [Digital Map]
[ Chinese and foreign toy network November 12] Alibaba Group confirmed in the early morning of November 12, 11.11 shopping carnival Tmall and Taobao's Alipay total sales reached 19.1 billion yuan, more than three times last year, of which only Tmall A total of 13.2 billion yuan was reached, and Taobao completed 5.9 billion yuan. If the hundred-dollar bill is picked up, the 19.1 billion yuan can be as high as 19,000 meters, which is equivalent to 23 times that of the world's tallest building, the Burj Khalifa (828 meters). If you use a common money counter to count, it takes 133 days.
Wireless payment users are growing at a rapid year-on-year
 In the 1111 Shopping Carnival, the number of Alipay transactions reached 105.8 million, and the number of orders paid through wireless devices totaled nearly 9 million, which was five times that of last year, and the proportion of total payment increased to over 8%. This year's Double Eleven Shopping Carnival is in some sense the best way to popularize wireless payments.
 According to data released by Alipay, the peak of wireless payment on November 11 this year appeared in the early morning, with 106,000 transactions in 5 minutes, while the peak of wireless payment last year was 10,000 in 5 minutes. The peak of this year is last year. 10 times more. As of 12:00 noon on the 11th, Alipay wireless payment has exceeded 4 million, which is twice the number of all wireless payments on 11•11 last year.
Mobile phone Taobao Alipay transaction amount broke 940 million
 On the 11th, the number of mobile Taobao sellers with over $1 million in Alipay transactions reached 76. The official flagship store of jackjones ranked first, with a transaction amount of 6.3 million yuan on the day, and the official flagship store of ochirly and the official flagship store of GXG ranked second and third. Women's wear, men's wear, women's shoes, underwear home wear and beauty cosmetics have become the most active categories of mobile phone Taobao transactions.
 From the perspective of the regional distribution of transactions, Shanghai, Beijing and Hangzhou ranked the top three, forming the first group. Chengdu, Ningbo, Guangzhou, Wuhan and Chongqing ranked four to eight in succession.
 With the rapid popularization of smart phones, the number of mobile shopping people will increase day by day. It is expected that the number of mobile phone Taobao users will exceed 200 million at the end of 2012.
Tmall 11.11 Shopping Carnival crowns the world's largest consumer festival
According to the figures of the National Bureau of Statistics, the total retail sales of consumer goods in China in October this year was 1,893.4 billion yuan. Based on this calculation, the total retail sales per day in October was 61.1 billion, which means that only Ali 11.11 Carnival, the proportion of total retail sales of consumer goods reached 31.2%.
Tmall 11.11, which records the record of e-commerce retail sales every year, seems to be born to break the record. This year's new data record has made it surpass the US Cyber ​​Monday (cyber monday) to become the world's largest online shopping festival. According to market research firm comscore data, last year's US online Monday sales of US online shopping reached 1.25 billion US dollars, about 7.8 billion yuan.
The figure of 19.1 billion also makes the offline retail industry eclipse. In the 8th day of the Golden Week this year, the total operating income of more than 5,000 large and medium-sized commercial enterprises in Shanghai is 6.43 billion yuan, only about one-third of the daily trading volume of the Tmall Carnival. In shopping paradise Hong Kong, the average daily retail sales in August was only 930 million yuan, and the day of the carnival transaction amounted to three weeks of retail sales in Hong Kong.
Ma Yun said yesterday that the Tmall 11.11 shopping carnival is not a so-called e-commerce war, but a signal of China's economic transformation, the new business model wars the traditional business model, manufacturing traders will find: today's situation has changed, new The time for economic growth is here!
　　 (Source: Chinese and foreign toy network ctoy.com.cn )
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